• The Wedding Help

How COVID-19 and The Coronavirus Pandemic is Affecting the Wedding Industry


The Coronavirus pandemic has hit everyone hard. Both on a personal and business front.

There’s no denying we are living in unprecedented times and are all learning how to adapt, thrive and overcome new challenges as we all try to establish a new normal.


The fabulous team over at Alchemist Designs created this wonderful round up of supplier insight and information, which I was delighted to be a part of and thought sharing their opinions could help you too. You can see the full article here.





"From Cake Makers to Violinists, the Coronavirus pandemic is affecting everyone in the Wedding Industry. We spoke to 25 suppliers covering a myriad of wedding related businesses to discuss how the pandemic had affected their business, them personally and their top tips for remaining positive in such a challenging time. We also took the time to pick up some advice for anyone who is starting out in the industry or thinking of setting up their own wedding related business.

Potographers & Videographers

Daniella Marinos Photography, Photographer, Greece


I am half Greek & English and studied photography from a very young age and my first photography role was for a Greek photographer/film director for two years. I then decided to open up a UK business 2 years ago to incorporate both UK & Destination weddings. I feel very lucky and this prospered remarkably well with bookings almost immediately to which my mum then joined me on weddings as a second shooter as she also has a passion for photography and runs a Destination Wedding Planning business alongside me.

How has the Coronavirus affected you as a person?

When the COVID-19 hit I wasn't too worried as had never experienced anything like this before, but as we progressed into a pandemic I soon began to realise that all my hard work and income had simply disappeared, still paying all the bills and with not knowing if I would still have a business. I am in my early 20's so had no preparation and no income as such to back me up in such a situation. The stress factor of possibly having to pay back over 20 deposits would have bankrupted my business and put me in serious debt. Fortunately my mum and her worldly words helped me through the stressful moments when I thought my whole livelihood was falling apart.

How has the Coronavirus pandemic affected your business?

I had over 20 postponements in both Greece & UK to next year and the rest were moved to the latter part of 2020 in hope all will be well. This is obviously positive but what people don’t realise is it has wiped my income for 2020 and has taken the rest of the dates for 2021 which could have been used for new wedding couples looking. Plus the fact that the self employed income will all go into one tax year and my tax bill will be double to pay. Obviously I am not through this yet but it has made me realise that I need to work a lot harder and financially be more savvy.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

With regards to making changes I was fortunate enough to still take bookings whilst in lock down, so instead of face to face meetings I undertook virtual Skype or messenger meetings, which worked equally well. I also upped my social media platforms and offered a £200 Key worker discount for my largest package which also had a positive effect. Instead of attending wedding fairs we participated in virtual wedding fairs on Facebook which I don't really think had much affect but actually keeps your face and brand out there. I upped my boosts on Facebook which always work for me personally and took three bookings, so very pleased about that. I personally communicated a lot more with suppliers I had met over my career to ensure they were feeling positive and would get through this even though I wasn't at my best, but felt there were people out there that had lost a lot more than me

This pandemic has forced people to make decisions they wouldn't normally take, for example saying no to return of deposits as it would cripple their business, couples undertaking a wedding with only 5 attendees, couples moving their wedding dates forward to ensure they get the selected date and venue due to postponements taking peak dates, suppliers taking on extra help that they wouldn’t normally do just to ensure the postponements go ahead to avoid losing their spent monies. The list is endless.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

I will most definitely will keep the Skype and virtual meetings, as not only it is cost effective but time management is brilliant and very effective to suit all so far.

How do you think the pandemic will shape the future of the wedding industry?

I think the requirement for a photographer will remain the same and offerings of a video call most definitely throughout the planning process. I don't think a video call photo shoot will become a new trend as you can not capture the true story or moments effectively, but of course this is my personal opinion.

What is one positive impact the coronavirus has had on your business?

Being positive in this industry for me personally is relatively easy in normal circumstances, I would say it is what it is and we cant change what has happened and it certainly will have an effect for the future. For suppliers in this industry I am 100% sure every contract will have or will be re written and funds wherever possible to be put aside for the unexpected. For future couples they will be more diligent in researching their insurances and preparation is key.

Whats your top tip for remaining positive in challenging times?

What I have taken from this is we are not alone and your will meet many colleagues on the way when you start a business in this industry, but don't be afraid to reach out and keep the communication open, to widen your circle as much as you can and keep every doorway open. Everybody needs a helping hand at some point whether it be financial or a shoulder to cry on or business knowledge from experience passed down.

“What I have taken from this is we are not alone and your will meet many colleagues on the way when you start a business in this industry, but don’t be afraid to reach out and keep the communication open.”

— Daniella, Daniella Marinos Photography

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

My top tip, stay calm, research your opposition, be yourself and don't try to be something you are not, contracts and T's & C's must be tight and researched to ensure due diligence is undertaken. Do not restrict your audiences and make plenty of connections as they can sometimes pave your future when you least expect it, and last but not least have a few thousand pounds as a back up to ease the load should you find yourself in a situation like COVID-19.

Alchemist Design and Film, Wedding Videographer, UK


Hi, I’m Adam and I run Alchemist Design & Film. Main focus of the business is on wedding videography, however we also do website and graphic design, as well as corporate filming.

How has the Coronavirus affected you as a person?

I am incredibly fortunate and have been a lot less directly affected by the pandemic than many others out there. Living in the middle of the countryside, my fiancée and I have been able to find much to keep us occupied, without breaking any lockdown rules! She’d be much more fed up with me by now if it weren’t for our horses, which also help!

How has the Coronavirus pandemic affected your business?

Hinging around weddings, videography has been impossible to continue, thankfully graphic design is still needed but there has certainly been a huge drop off in business that’s for sure! Luckily out government has been doing all it can to keep us all in the black!

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

Diversification. Seems to be more and more businesses are diversifying in recent years, and this situation has certainly shown those companies that can be agile enough to make adjustments to survive. Specifically we have been working on social media, keeping our name out there and also delving into the archives, pulling clips together and showing what we are capable of.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

Absolutely! One of the main things the pandemic has got me doing is looking into other business opportunities. Rather than focussing on a single market, I love the idea of having different branches of the business. Currently we do graphic design and videography, but adding handmade stationery to the offering is just one of the various ideas that have crept to the fore! Watch this space...

“Rather than focussing on a single market, I love the idea of having different branches of the business”

— Adam, Alchemist Design & Film

How do you think the pandemic will shape the future of the wedding industry?

I couldn’t say too much about other wedding businesses, but in terms of videography I think we’ll see people being more keen on live streaming. Reaching those that aren’t able to attend purely for geographical reasons is such an easy problem to solve. With the explosion in popularity of apps such as Zoom and Houseparty, there’s going to be a lot more people open to the idea of broadcasting their weddings going forward.

What is one positive impact the coronavirus has had on your business?

Seeing how businesses have had to adapt out of necessity in order to survive, has given me more ideas for the future expansion. Rather than being blinkered on a narrow idea, the possibilities now seem endless!

Whats your top tip for remaining positive in challenging times?

Keep busy! If you’re occupied and learning new things it’s hard not to feel uplifted. Keep in touch with family, friends and colleagues too. It’s all too easy to end up feeling disconnected and lonely. It’s good to talk.

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

Diversification! Easily the biggest takeaway from all this, by all means focus on a central part of your business, but with solid organisation, there’s no reason that your floristry business couldn’t also be doing chocolate bouquets, or a wedding cake business doing local delivery afternoon treats.

Eaton Photography, Photographer, UK


Hi, I’m Terry from Eaton Photography, Husband and Wife photography team based in Colchester, Essex. We shoot weddings primarily with family shoots and some commercial work especially in the quieter periods.

How has the Coronavirus affected you as a person?

For me, it’s a mixed bag. On one hand, the blessing of being able to spend so much time with the kids, home schooling, teaching them how to ride their bikes and really getting back to nature with them has been wonderful. On the other side, the stress of losing and postponing work, the financial impact and not being able to see our close family has been especially difficult.

How has the Coronavirus pandemic affected your business?

Initially, everything ground to a halt and the uncertainty of when we would be able to shoot again really kicked in, questioning if any of this years weddings would take place, how would we cope with the finances losing our real ‘bread and butter’ which we rely on? What advice do we give to our couples? What will this mean for the future of our business? It really has made me question so much and I’ve never done so much researching to find solutions before.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

It has certainly challenged me in terms of adapting what I shoot. From concentrating on weddings for 90% of spring/summer season to having that taken away in one swoop, I had to change direction pretty swiftly. Pivot is a term widely used more than ever before now! So, I pivoted to offer brand photography for select businesses, creating relevant & punchy image libraries for them, ready for them to use when they come out of lockdown. Some would post items for me to shoot, or I would collect locally and shoot at my home studio. If social distancing was adhered to, I managed to visit some premises too.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

I’m happy to say that I will continue with the brand photography as it has proven to be popular and I have made some great connections that otherwise wouldn’t have happened. I’ve also made more connections in the wedding industry via social media than ever before which I will continue to appreciate and nurture.

“I’m happy to say that I will continue with the brand photography as it has proven to be popular and I have made some great connections that otherwise wouldn’t have happened.”

— Terry, Eaton Photography

How do you think the pandemic will shape the future of the wedding industry?

I think that smaller intimate weddings and elopements will initially be very popular and venues will have to adapt to this, possibly more outdoor weddings so that guests can socially distance easier if deemed necessary. Certainly, more precautions will be observed. On a positive note, I think we’ll see a deeper appreciation for each other, love for all the guests being a prominent feature which can only be a good thing.

What is one positive impact the coronavirus has had on your business?

Connections made in the wedding network will prove invaluable going forward, it has made me more involved with a greater aspect of the industry and that alone has opened doors to a much bigger playing field.

Whats your top tip for remaining positive in challenging times?

Stay connected and stay creative. Pay it forward. Do things for others without expecting any return and I believe it all comes full circle.

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

Resilience, grit and determination will be attributes you need! Don’t give up. Also, be kind. If there has been one lesson we all should have learned is that there are opportunities every day to be kind.

Decor & Gifts

The We Do Workshop, Wedding Decor, UK


My name is Danielle and I run The We Do Workshop with my Grandad Craig, from our workshop and studio in Lancashire. Together we produce a range of bespoke, handmade signs and décor for your special day. All of our signs are hand painted specific to your wedding details and themes.

How has the Coronavirus affected you as a person?

Personally, I do the signage business as a side job alongside my Dental Therapist job (both very different I know). Due to Coronavirus, Dentistry has come to an absolute stand still as well as the wedding industry. I have tried to stay as positive as I can and spend more time on The We Do Workshop, being creative in the studio. I have also found my love for cooking again and have been trying out new recipes and styles of cooking.

How has the Coronavirus pandemic affected your business?

This time last year we were definitely gearing up for the rush of the summer wedding season. It’s always our busiest time and often have to work well into the night sometimes to get everything finished! This year however tells a very different story, we still have orders coming in, but of course they are for next years on the whole rather than this year. There’s definitely been a reduction in orders as this summers wedding season looks very different to usual.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

In the face of the pandemic I have been utilising my creative skills in the workshop to produce a whole range of different products. There are many creations I had in mind for a while to make for wedding signs, but have just never had the time to make them! Luckily before we went into lockdown I did a restock of our wood which has allowed me to still send out orders.

We set up a new collection called ‘The Home Collection’, selling various bespoke pieces for the home. One of them being our small Quote Signs, 10% of the sales from these went straight to our local food bank; King’s Food Bank, Kendal. We also showed how to make a herb garden from a wooden pallet to go in the garden on our Instagram story, this was great to see lots of our followers being creative and doing their own spin on it.

Luckily our delivery company has still been operational throughout the madness so we have still been able to send out pieces to our customers.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

On the whole not much has changed for us to be honest in terms of our products, as we don’t have much face to face contact with our customers.

How do you think the pandemic will shape the future of the wedding industry?

In the short term there will definitely be lots of changes, ceremonies will definitely be changed from the usual set up that we all know so well! Social distancing is going to play a huge part of weddings in the upcoming future, which is heart-breaking for families. Vulnerable family members or friends may not be able to attend ceremonies in the near future, resulting in drops in numbers of guests possibly.

I think there will definitely be a continuance in the occurrence of virtual wedding venue tours, cake tastings via delivery and a high number of zoom consultations.

In the long term I think some members of the wedding industry will really struggle, with lots of people missing out almost a years worth of work due to Coronavirus.

What is one positive impact the coronavirus has had on your business?

Before Coronavirus, producing the website has been on my to do list for months and months! It’s always been that task that I never seem to devote enough time for. So, I decided to dedicate a week to making the website for the business. With my other Dental Therapist job this has never been an option before this. So, after gluing myself to my desk for about a week we now have our website up and running and I couldn’t be happier with it!

Whats your top tip for remaining positive in challenging times?

For me, I would start to feel a bit lost day to day if I hadn’t set out and planned my day ahead. I’m a big lover of a routine and structure everyday, so each night I set out my ‘to-do’ list for the next day. I’m not super strict with it and often not all of my tasks get crossed off - and this is okay! But it helps to give me direction and a purpose, to keep me on track. Another quick tip would have to be exercise, it makes me feel lazy even saying it! But we all know it makes you feel so much better after it, so I like to do a 25 minute HIIT session in the afternoon to keep the Endorphins flowing.

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

My top tip would be to engage in Social Media as much as you can! We all know its often difficult to think of posts for Instagram / Facebook, but they are so crucial in keeping our pages being seen in the sea of everyone elses! The algorithm set out by Instagram especially, relies on you being active and engaging with your audience. Without this, all of your lovely photography and ideas won’t be seen as much. It’s the best free marketing for your products out there and can be hugely successful for your business if used well.

“My top tip would be to engage in Social Media as much as you can!”

— Danielle, The We Do Workshop

Say It With Champers, Personalised Champagne, UK


My name is Didier and my business is a personalised Champagne business that caters for both the general public for themed occasion like anniversary, birthday and so on. For businesses we design a bespoke label which they use as staff rewards or corporate gifts, and presently we are the only personalised Champagne company with a family produced Champagne.

How has the Coronavirus affected you as a person?

For me personally, it has made me realise that the things you took for granted, like your freedoms and socialising are very important. I would never have imagined this situation but it feels like we are over the worst of it and the sooner things return to normal the better.

How has the Coronavirus pandemic affected your business?

My B2B sales totally crashed as my largest customers were linked to events and sports which came to an end of course. Luckily my general public sales are up about 300% so where I lost on one side I gained on the other.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

With my general public sales increasing, I overhauled all the main images on my site, it was well overdue but it felt the right time to do it. I also launched a range of personalised mini Prossecco which has a lower price point than Champagne.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

Yes, I have also introduced a vegan Champagne, and all the other changes including a subscription service will remain. I think when this is over my business will be better for it and look forward to trading with other businesses before too long.

How do you think the pandemic will shape the future of the wedding industry?

I suspect once weddings are allowed again everyone will be very busy, in mu opinion people will still want to have large weddings with all their friends and family around them, and hopefully things will be largely the same as they were before.

What is one positive impact the coronavirus has had on your business?

The business was too heavily tipped towards my B2B sales, in the future the balance will be much better and the split will be much healthier.

Whats your top tip for remaining positive in challenging times?

It is easier said than done, but don't panic. Every challenge will bring an opportunity, it is a case of acting calmly and seeing where that opportunity is and making the most of it.

“It is easier said than done, but don’t panic. Every challenge will bring an opportunity.”

— Didier, Say It With Champers

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

For a new startup, be prepared to go without a salary for a few months. Initially I thought as soon as I opened my website the sales would come in, the reality is far from that. In the early months you can be working crazy hours in a month, and at the end you have made a loss - it can be disheartening, but you need to keep plugging away and eventually things will improve. But first, make sure your finances can survive for a good 6 months or more where the income is sparse.

The Embroidered Napkin Company, Table Linens, UK


Hi, my name is Heidi and own Extra Special Touch and The Embroidered Napkin Company. We are an embroidery business, which specialises in wedding handkerchiefs and table linen for weddings and large events. We are based in Nottingham, and sell our embroidered pieces all over the world via our websites and Etsy.

How has the Coronavirus affected you as a person?

I am high risk, due to medication I take for my arthritis which lowers my immune system. My husband is also high risk, but he is a key worker at Royal Mail and has been going into work as normal. My two primary aged children are off school, so our personal life has been incredibly busy and stressful trying to deal with the pandemic.

How has the Coronavirus pandemic affected your business?

I founded Extra Special Touch in 2009 and The Embroidered Napkin Company in 2018. Sales for the first few months of 2020 had been amazing, and we were forecast to have the best year to date! As my main business is wedding and large events, obviously this has had a huge effect on my business. In the middle of March sales suddenly stopped, all my events were postponed and everything came to a standstill.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

Fortunately, all my sales are created from my websites and Etsy Shops – so that part of my business could all carry on as normal. I normally work from my studio a few miles from my home, with a small team of ladies. We quickly decided to each take a embroidery machine from the studio and each create a ‘pop-up’ studio space in our individual homes, so orders could still be made. We already had a technical infrastructure of a laptop for each member of the team, so the process of sending orders could be done online easily. My team have been amazing, and without their dedication – I couldn’t have carried on the business.

“My team have been amazing, and without their dedication – I couldn’t have carried on the business.”

— Heidi, The Embroidered Napkin Company

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

In the short term, I think each team member will keep their ‘pop-up’ studios in their homes, and we will slowly phase working back in the studio.

How do you think the pandemic will shape the future of the wedding industry?

In the short term, only small weddings will be allowed to go ahead. I think couples will still want all of the details of weddings, but obviously if the number of guests in drastically reduced, this will effect the suppliers revenue for each wedding. From wedding stationery, favours, table linen, table floral designs etc…. everything will be reduced in number. My concern is, that many wedding businesses may not create enough turnover from smaller size events and they may close, which would be incredibly sad.

What is one positive impact the coronavirus has had on your business?

I have had time to look at new designs and products for the future. I have updated photographs and my websites. I have designed lots of new products, which I have been wanting to create for a long time and not had the opportunity.

Whats your top tip for remaining positive in challenging times?

Keep actively working on your business and keep posting on social media. Couples are still looking for wedding inspiration, and I have still had lots of enquiries during lockdown. It would be very easy to hide away during the pandemic, and this would make it even more difficult to build your wedding business up after the pandemic.

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

Research is key to success.

Impressions Crafts, Decor, UK


I have been trading for 17 years and am based at a craft and antique centre in south Cheshire. I have a large retail outlet which allows me to have a wide range of products. I run my business with my husband. I have been involved in selling wedding invitations for 16 years and about 6 years ago also stared a laser cutting service. I am able to offer personalised, plaques, signs for weddings as well as laser cut invitations and offer bespoke and D.I.Y options.

How has the Coronavirus affected you as a person?

As a person Coronavirus has not impacted my direct family although I have not seen my son since Christmas and have spent hours in the garden which has been very therapeutic.

How has the Coronavirus pandemic affected your business?

When the lockdown started I initially was unable to enter the shop premises although over the last few weeks this has been made easier. As I sell items on many platforms I have been able to continue with that side of my business. I have had some contact with brides and arrangements have been made to deal with any orders and requests for information. My sales on the wedding side have dropped off significantly.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

I have taken the opportunity to think about restructuring my business and work on new designs. I have plans in place to offer phone/messenger consultations if required, as people slowly start to get back to normal and am offering ‘ change the date’ cards to any of my brides who need them. . I have spent some time on video tutorials, to help my sales and marketing techniques. All the changes I have made will hopefully enable me to sustain my business over the coming years.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

I plan to keep the virtual elements in place and continue to offer some of the products I developed.

How do you think the pandemic will shape the future of the wedding industry?

I am concerned that the wedding industry has been on hold over last few months and it may take a couple of years for it to get back to ‘business as usual’ I am aware that many couples have had to postpone and rebook dates, so I think there will be plenty of weddings over the next couple of years. There will be a financial impact as many couples lose employment, after the furlough scheme finishes which may mean some couple will have to put plans of marriage on hold indefinitely, I think this will depend on how far down the line of organising the wedding they are. There may also be a negative impact in making plans due to wedding companies expected to close due to the lack of their income.

What is one positive impact the coronavirus has had on your business?

On the positive side I have had plenty of time to tidy!, plan, design and reassess my strengths and weaknesses.

Whats your top tip for remaining positive in challenging times?

My tip for remaining positive during a challenging time, is to not to look at the negative side of it as it can be overwhelming but if you can take it as an opportunity to look forward to the positive things that are just around the corner.

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

For those planning to set up a similar business, there is certainly a lot of competition, you need to build a brand that will set you apart so that people will come to you for.

“You need to build a brand that will set you apart so that people will come to you for.”

— Maggie, Impressions Crafts

Entertainment

CAVE, Entertainment, UK


I am special events violinist CAVE. Composer, Arranger, Violinist and Educator. Cave also happens to be my maiden name! I am a Staffordshire based acoustic and electronic violinist who specialises in weddings. My repertoire list has over 500 tracks spanning all styles and genres of music. Everything from Adele to Shostakovich and Harry Potter to Kings of Leon!

How has the Coronavirus affected you as a person?

I feel remarkably positive at the moment. I have used the extra time to work on projects I have wanted to do for a long time, including writing more original music and arrangements. I recently composed a work for Captain Tom Moore: I have also played in 3 lockdown orchestras - fantastic fun and even appeared on BBC4! Of course, I worry about not seeing my family and friends and I miss my travels to watch the football and playing in orchestras, but I honestly feel very lucky to be safe at home with my husband, my dog and our chickens! I didn’t realise how much I needed a little down time to recharge and do things I never normally have time to do. It’s just heartbreaking that the time has been awarded to me by this awful global crisis. I am ex-military (Royal Navy) so this has undoubtedly been a factor in me being able to remain positive and upbeat and trying to turn negatives into opportunities.

How has the Coronavirus pandemic affected your business?

All of the weddings I have been booked for from mid-March to the end of June have been postponed (along with a lot of the bookings for later on I the year too). Luckily, so far, I have been able to transfer all of them (bar one) to the new dates. I felt it important to refund the booking fee for the one wedding I couldn’t make the new date for, as I really do sympathise with the couples; they’re suffering enough without added financial worries. That said, the transfers have meant that balance payments will now be delayed to match the new dates and I will be unable to take “new” bookings for a large proportion of 2021 as it is filling up with 2020’s couples. Therefore, there will undoubtedly be financial repercussions for me too. On the plus side, I am not spending any money on travel!

I have managed to improve people’s awareness of my brand during lockdown and have been working hard on my social media. I recently had great success with one of my fun football themed videos and the story appeared in the Birmingham Mail!

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

I now offer a personalised music video messaging service. If you want to show someone you are thinking of them or want to send something more personal for a birthday or anniversary, I create a video of your requested track along with the message you would like to send to your loved one. It’s also a really great way for couples to mark their original date with me perhaps performing their first dance or bridal processional track. Lots of examples can be found on my YouTube channel. I am very proud to say that part of the proceeds for each video goes to NHS Charities too.

I also teach violin, viola, composition, music theory and trumpet. Prior to lockdown, this was all done face to face, in person. I have had to embrace technology and teach online via video calls. Although not all of my regular students have taken up this offer, I am very pleased to say that 80% of them have, plus I have picked up new students since I started the online service. This is an absolute god send whilst my public performance side of the business is on hold. It’s a great morale boost and focus for my students too, a lot of which are adults.

I also offer private online live “gigs” for people wishing to mark a special occasion. Perhaps some lovely background music as you mark your anniversary with a “stay at home” romantic meal.

As a totally new experience for me, I have started to perform a free weekly live online concert on Facebook and Instagram (@CAVEviolin) on Fridays at 1730. This is purely to boost morale as much as I can from home! I ask people to message me with their requests throughout the week and then they can settle down with a drink, unwind and welcome in the weekend by watching a live set from my music room! I even did a VE Day themed one! These live sessions are a fabulous way for couples planning their weddings to hear just how versatile a violin can be for their special day and I get to showcase some of my arrangements.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

Absolutely! Although none of them have created enough income yet to keep me going without my usual bookings, they are all quality additions to my business portfolio and, more importantly, I have thoroughly enjoyed the challenges and my clients have given me some amazing feedback!

How do you think the pandemic will shape the future of the wedding industry?

Weddings may perhaps become smaller affairs to start with, but music will always play a huge part in any of life’s milestones. We always remember certain events when we hear a certain track! A solo violinist can help keep your music live and of a high quality, without impacting too much on any government guidelines regarding numbers at gatherings!

“Music will always play a huge part in any of life’s milestones. We always remember certain events when we hear a certain track!”

— Jo, CAVE

What is one positive impact the coronavirus has had on your business?

I have finally embraced technology! I have learned some basic video and sound editing skills as well as how to teach online and go live on social media. It’s funny how I rarely get nervous playing in front of hundreds of people sat in front of me, but playing to an iPad that’s streaming live is certainly increasing my adrenaline!

Whats your top tip for remaining positive in challenging times?

Keep creating! Do something you enjoy doing and definitely exercise! Everything I do has a musical soundtrack, no matter how mundane) so crank up the tunes and sing and dance like there’s no one watching. To be fair, in your own home, no one is!

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

Don’t be scared of technology - I am proof that you can teach an old dog new tricks!

Megan Kate Music, Musician, UK


My name is Megan, and I'm an acoustic singer. I'm based in Birmingham, West Midlands and I love singing at weddings and events. Before Coronavirus came around, I was very busy at Sixth Form doing my A-levels, and doing weddings at the weekends!

How has the Coronavirus affected you as a person?

The current situation with Covid-19 has completely flipped my world upside down. My school was closed and my exams were cancelled, and I sadly lost my dear Grandad at the very start of the pandemic. This meant that my usually jam-packed week was turned into something completely empty. I struggled with the lack of routine and not having things to do with my day. However, I've had far more time to do things I wouldn't usually do, for example I've started volunteering with the NHS, and I've spent far more time with my lovely family.

How has the Coronavirus pandemic affected your business?

I have had every single wedding and event cancelled from April-July (and I expect August). Most of my lovely clients have postponed to later 2020, or even 2021. What I have noticed too, is the amount of 2021 couples who sadly are scared to book me for their wedding until they get more clarity on the situation with Covid-19. I have, like many other small businesses, taken elements of my business online, and adapted to try and reach more clients.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

I have spent time redesigning and launching my website, and have been doing some 'Lockdown Live Singing' events on Facebook, which my followers have really enjoyed. I can't obviously sing for people's events over the internet, but I've been trying to do my bit to keep everyone happy!

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

I've been doing my prep-meetings with my clients over Zoom, which has been really good for me, as I can fit it around my normal day! I can share my screen really easily with my client so they can see my set-list, and watch as I make changes and ensure that everything is correct! I'm also going to be continuing with my Facebook Livestreams as much as possible, as I can reach people all over the world!

“ I have taken my singing online, and have been doing weekly livestreams on Social Media to reach as many people as possible! I’ve had viewers in Japan, Portugal, the USA, Israel and more! ”

— Megan, Megan Kate Music

How do you think the pandemic will shape the future of the wedding industry?

I think a lot more of the planning and preparation will be done virtually - it saves costs on petrol for both the client and the company, and you don't have to leave the office! I think people will also have smaller weddings, as I can't see huge weddings being allowed for a while. I hope that things do return to the way they were soon, as I do love a big wedding!

What is one positive impact the coronavirus has had on your business?

As I have mentioned before, I have taken my singing online, and have been doing weekly livestreams on Social Media to reach as many people as possible! I've had viewers in Japan, Portugal, the USA, Israel and more! These people obviously wouldn't be able to get to my gigs usually, so it's so lovely to be able to share my love of music with lots of people! This week I'm actually doing a charity spin on my usual livestream, where people can donate to Dementia UK throughout the event. I've done them to keep people happy, uplifted and motivated, which has definitely worked!

Whats your top tip for remaining positive in challenging times?

I think my top tip would be that to remain positive you should set yourself small tasks to complete each day - once you've completed them, you'll feel so much better, and like you've achieved something each day! I also try and think of 5 things I'm grateful for each day when I wake up - this fills me with a deep sense of gratitude, and it definitely starts my day off well.

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

I would definitely just say "Go for it!" - I was only 16 when I started my business, but 2 years down the line I'm really glad with the pace it is expanding. At the start, obviously things were moving slowly, and that worried me, but now I am so happy with where my business is at!

Schuggies-Ceilidhs, Entertainment, UK


Hi I’m Schuggie, owner of Schuggies-Ceilidhs.I run Ceilidhs (pronounced Kay-Leas) for all sorts of events- weddings, conferences, parties any excuse! What's a Ceilidh? I hear you ask - It's of Celtic origins, fun and very social. You don't need to know what to do, I call all the dances. This means letting you know when to go left, right, jump up and down, floss..... That sort of thing. I’m originally fae Inverness, Scotland, and have made the East Midlands home for the last 15 years. My Ceilidhs started after getting requests for simple, fun non-technical social dances and from thereafter getting requests for weddings and parties Schuggies-Ceilidhs began.

How has the Coronavirus affected you as a person?

I’ve not lost anyone close due to the virus but I do know some people who have had it and been very unwell. As a family, life under lockdown is hard. Balancing my wife and me both working from home and having two young boys – homeschooling has taken a back seat and we have focused on making sure they feel safe and secure.

I’m quite a social person, I love being with people. Lockdown is a struggle in that sense. Running Ceilidhs, you have to like people, you have to have a lot of patience. It takes a particular mindset to be able to get a room full of a couple of hundred strangers, up dancing and being out of their comfort zone- then they evolve in the course of the evening into black belt Ceilidh ninjas who don’t want the night to end. I’m a very pragmatic person as well so you have to just get on with it and make sure you support those around you, family, etc, and those whose lives you connect with.

How has the Coronavirus pandemic affected your business?

As a business, Ceilidhs have taken off to the stage in the last financial year that I set up a limited company with all the associated paperwork and requirements that brings. SCHUGGIES-CEILIDHS LIMITED started trading in January, right at the height of Burns season, February brought Valentines and March Paddy’s night. So where these can be quite for weddings, there are plenty of Ceilidhs for all sorts of occasions going round. It would have been a full diary of events including weddings right through the summer. We even had a trip to Guernsey planned with a couple of public Ceilidhs and a wedding.

Then the pandemic hit. The initial couple of month’s cancellation has now crossed right into August. My first wedding is now on 5th September and I have a 10th wedding anniversary party the night before

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

As the business had only just started, I don’t qualify for any of the government schemes so I’ve had to be quite resourceful to generate some form of income.

I’ve always done open Ceilidhs so folk can come along and give it a go. We have a good solid group of regulars, and it means couples can come, and both give Ceilidhs a go if they aren’t sure- and test me out as well. I’m lucky to be able to offer both DJ style solo Ceilidhs and work with several great bands to can cater for all sorts of requirements.

To make sure these scheduled Ceilidhs continued and the movement that we had built up isn’t lost I moved them online. A very good friend of mine who plays the accordion recorded some short tunes and I adapted a few of dances so you only needed one partner- or if you were there on your own, dancing with a broom or a ghost- not quite on the Demi Moore level but not far off.

“To make sure these scheduled Ceilidhs continued and the movement that we had built up isn’t lost I moved them online.”

— Schuggie, Schuggies-Ceilidhs

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

I’ve done a few of these free ones now and they have proved popular, globally with Scots and those who love Scotland. I’ve got private Ceilidhs through zoom so rather than the zoom pub quiz you can have a Ceilidh with me leading and have your family and friends join. These are truly global, very popular with folk in the States which means I’m dancing at 2 am in my kitchen through Zoom with folk in Washington, NYC, Florida, and various points on the West Coast. Sounds bonkers and it is a bit, but great fun. This is something I would never have envisaged pre-pandemic!

I’m not sure how these will continue when normal service resumes, it would be a real pity to lose contact with these folk. It’s one of the few positives of all this, lots of new connections, and a much larger Ceilidh ninja family.

One of the bonuses though means that the couple who were due to get married and have had to postpone can still have a little bit of Ceilidh craic and it’s been lovely to see their comments coming through as they join in.

How do you think the pandemic will shape the future of the wedding industry?

Business-wise, early on as the pandemic was developing, I was in constant touch with all those booking Ceilidhs for their events. As lockdown started, I reached out to couples who have booked as far as June, then as lockdown has developed- that’s then extended month by month. I’m now working with those who rebooked from March and April into October. Those with booking who thought they were safe in September and October, I’m now saying- have a backup plan. I think people will always have a Plan-B now.

What is one positive impact the coronavirus has had on your business?

This pandemic will (I hope) have a positive impact on the wedding industry, it will bring (I hope) suppliers closer together and be more willing to work collaboratively with each other.

Those who have supported their couples through sharing information, prompting them to take action rather than bury their heads in the sand, and hope it will be alright will see the rewards when it comes to how these couples leave their testimonials and reviews. Even where you can’t accommodate the changed date- how you handle the change and the refund reflects on your business and you as a person.

I’ve had to refund some deposits, it’s certainly hit our bottom line- a new business doesn’t have one anyway and this pandemic has made it worse. You have to believe in what you are doing, it needs to be a passion in your life.

Whats your top tip for remaining positive in challenging times?

My top tips for remaining positive throughout all this is to reach out and communicate, communicate and communicate again.

· If that’s with your clients- touch base with them, even when they have rebooked- or had their refund or whatever- how are you, are you keeping safe do you need anything? If you’re on social media, engage- share what’s happening in your life. If you’re not sure, there are plenty of business networks available that can support you to begin doing it.

· You fellow suppliers, engage with them. Share what you’re doing, get ideas from them- you don’t have to reinvent the wheel. Break your virtual meeting duck. You will be glad you did.

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

Knowing what I know now, having only set up as a limited company in January, my top tip for anyone setting out in the same industry would be to do your market research. Make sure you build in your overheads, you can make a living out of what you do and can have a backup fund. I can see across the whole wedding and events industry, the businesses that survive will be charging more, they will be charging a realistic fee for what they provide if they were undervaluing themselves before.

Event suppliers for the next few years as we settle into the post-pandemic world won’t be taking their client base for granted as much and they potentially were before.

Golden Sound Disco, DJ, UK


I am Pat the wedding DJ at Golden Sounds Disco,I have performed at over 2000+ weddings.2020 is my 49th Year DJ-ing. GoldenSounds was established in 1992 ( Bedfordshire) During that time I have MC and DJ at many different types of celebrations, once I left the club scene (London).

How has the Coronavirus affected you as a person?

I don't think the Coronavirus has affected me as a person. On a personnel note, I missed Mother's day and my mum's birthday due to the lockdown.

How has the Coronavirus pandemic affected your business?

As venues had to close their doors, this has had a tremendous impact on my service. The service I provide obviously realises on some kind of venue or space to hold an event.

We were told not to leave our houses or have any gatherings, so no "PARTIES"

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

To date, I have not made any changes to my service due to the virus, it remains to be seen how long venues will be closed and how many people are allowed to gather. When venues do re-open and only a small gathering of people are allowed this may still impact on my service

As for other wedding services, once venues re-open, most suppliers will be back on track, as the majority don't rely on numbers.I believe most have postponed and not totally canceled their special day, it's just not today but tomorrow.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

Unfortunately due to the nature of my business I’ve not been able to make any adaptations to how I run, so as soon as we have “normal” again it will be business as usual for me.

How do you think the pandemic will shape the future of the wedding industry?

I think people will focus on having the days they want with the people they really want there.

What is one positive impact the coronavirus has had on your business?

Having time at home and not going out, I have had time to connect with other wedding suppliers, normally we are just to busy! Hopefully I can keep this up!

Whats your top tip for remaining positive in challenging times?

We are one day closer to finding a solution and one day closer doing what we all love doing.

“We are one day closer to finding a solution and one day closer doing what we all love doing.”

— Pat, Golden Sounds Disco

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

If someone is looking at getting into this mad mad world of being a part of someone's wedding day, just do it.

As the song says " Things can only get better"

Ozzy D, Magician & Entertainer, UK


My name is Ozzy D , I’m a professional magician and entertainer, there are a few aspects of my business, one is the magic for children, the other is magic for adults, I also offer other forms of entertainment like games and sideshow attractions .

How has the Coronavirus affected you as a person?

As a person it has been hard , trying to think of different ways to earn some money, funnily though it has made me more social and been speaking with people I wouldn't have done before .

How has the Coronavirus pandemic affected your business?

Drastically, reduced to pretty much zero.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

I’ve tried to adapt to virtual shows, and workshops , plus added a few product sales to the business.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

Once normal service resumes I will still keep some of the virtual workshops going if their is a demand fro it, it saves on the travel.

How do you think the pandemic will shape the future of the wedding industry?

I think once things get back to normal in a couple of years , it will be business as normal, the only thing that will take a while is getting the fees back , as there will be, as usual with a recession, people who are new to the business, and desperate people who will go out cheaper than the market value

What is one positive impact the coronavirus has had on your business?

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