• The Wedding Help

How COVID-19 and The Coronavirus Pandemic is Affecting the Wedding Industry


The Coronavirus pandemic has hit everyone hard. Both on a personal and business front.

There’s no denying we are living in unprecedented times and are all learning how to adapt, thrive and overcome new challenges as we all try to establish a new normal.


The fabulous team over at Alchemist Designs created this wonderful round up of supplier insight and information, which I was delighted to be a part of and thought sharing their opinions could help you too. You can see the full article here.





"From Cake Makers to Violinists, the Coronavirus pandemic is affecting everyone in the Wedding Industry. We spoke to 25 suppliers covering a myriad of wedding related businesses to discuss how the pandemic had affected their business, them personally and their top tips for remaining positive in such a challenging time. We also took the time to pick up some advice for anyone who is starting out in the industry or thinking of setting up their own wedding related business.

Potographers & Videographers

Daniella Marinos Photography, Photographer, Greece


I am half Greek & English and studied photography from a very young age and my first photography role was for a Greek photographer/film director for two years. I then decided to open up a UK business 2 years ago to incorporate both UK & Destination weddings. I feel very lucky and this prospered remarkably well with bookings almost immediately to which my mum then joined me on weddings as a second shooter as she also has a passion for photography and runs a Destination Wedding Planning business alongside me.

How has the Coronavirus affected you as a person?

When the COVID-19 hit I wasn't too worried as had never experienced anything like this before, but as we progressed into a pandemic I soon began to realise that all my hard work and income had simply disappeared, still paying all the bills and with not knowing if I would still have a business. I am in my early 20's so had no preparation and no income as such to back me up in such a situation. The stress factor of possibly having to pay back over 20 deposits would have bankrupted my business and put me in serious debt. Fortunately my mum and her worldly words helped me through the stressful moments when I thought my whole livelihood was falling apart.

How has the Coronavirus pandemic affected your business?

I had over 20 postponements in both Greece & UK to next year and the rest were moved to the latter part of 2020 in hope all will be well. This is obviously positive but what people don’t realise is it has wiped my income for 2020 and has taken the rest of the dates for 2021 which could have been used for new wedding couples looking. Plus the fact that the self employed income will all go into one tax year and my tax bill will be double to pay. Obviously I am not through this yet but it has made me realise that I need to work a lot harder and financially be more savvy.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

With regards to making changes I was fortunate enough to still take bookings whilst in lock down, so instead of face to face meetings I undertook virtual Skype or messenger meetings, which worked equally well. I also upped my social media platforms and offered a £200 Key worker discount for my largest package which also had a positive effect. Instead of attending wedding fairs we participated in virtual wedding fairs on Facebook which I don't really think had much affect but actually keeps your face and brand out there. I upped my boosts on Facebook which always work for me personally and took three bookings, so very pleased about that. I personally communicated a lot more with suppliers I had met over my career to ensure they were feeling positive and would get through this even though I wasn't at my best, but felt there were people out there that had lost a lot more than me

This pandemic has forced people to make decisions they wouldn't normally take, for example saying no to return of deposits as it would cripple their business, couples undertaking a wedding with only 5 attendees, couples moving their wedding dates forward to ensure they get the selected date and venue due to postponements taking peak dates, suppliers taking on extra help that they wouldn’t normally do just to ensure the postponements go ahead to avoid losing their spent monies. The list is endless.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

I will most definitely will keep the Skype and virtual meetings, as not only it is cost effective but time management is brilliant and very effective to suit all so far.

How do you think the pandemic will shape the future of the wedding industry?

I think the requirement for a photographer will remain the same and offerings of a video call most definitely throughout the planning process. I don't think a video call photo shoot will become a new trend as you can not capture the true story or moments effectively, but of course this is my personal opinion.

What is one positive impact the coronavirus has had on your business?

Being positive in this industry for me personally is relatively easy in normal circumstances, I would say it is what it is and we cant change what has happened and it certainly will have an effect for the future. For suppliers in this industry I am 100% sure every contract will have or will be re written and funds wherever possible to be put aside for the unexpected. For future couples they will be more diligent in researching their insurances and preparation is key.

Whats your top tip for remaining positive in challenging times?

What I have taken from this is we are not alone and your will meet many colleagues on the way when you start a business in this industry, but don't be afraid to reach out and keep the communication open, to widen your circle as much as you can and keep every doorway open. Everybody needs a helping hand at some point whether it be financial or a shoulder to cry on or business knowledge from experience passed down.

“What I have taken from this is we are not alone and your will meet many colleagues on the way when you start a business in this industry, but don’t be afraid to reach out and keep the communication open.”

— Daniella, Daniella Marinos Photography

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

My top tip, stay calm, research your opposition, be yourself and don't try to be something you are not, contracts and T's & C's must be tight and researched to ensure due diligence is undertaken. Do not restrict your audiences and make plenty of connections as they can sometimes pave your future when you least expect it, and last but not least have a few thousand pounds as a back up to ease the load should you find yourself in a situation like COVID-19.

Alchemist Design and Film, Wedding Videographer, UK


Hi, I’m Adam and I run Alchemist Design & Film. Main focus of the business is on wedding videography, however we also do website and graphic design, as well as corporate filming.

How has the Coronavirus affected you as a person?

I am incredibly fortunate and have been a lot less directly affected by the pandemic than many others out there. Living in the middle of the countryside, my fiancée and I have been able to find much to keep us occupied, without breaking any lockdown rules! She’d be much more fed up with me by now if it weren’t for our horses, which also help!

How has the Coronavirus pandemic affected your business?

Hinging around weddings, videography has been impossible to continue, thankfully graphic design is still needed but there has certainly been a huge drop off in business that’s for sure! Luckily out government has been doing all it can to keep us all in the black!

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

Diversification. Seems to be more and more businesses are diversifying in recent years, and this situation has certainly shown those companies that can be agile enough to make adjustments to survive. Specifically we have been working on social media, keeping our name out there and also delving into the archives, pulling clips together and showing what we are capable of.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

Absolutely! One of the main things the pandemic has got me doing is looking into other business opportunities. Rather than focussing on a single market, I love the idea of having different branches of the business. Currently we do graphic design and videography, but adding handmade stationery to the offering is just one of the various ideas that have crept to the fore! Watch this space...

“Rather than focussing on a single market, I love the idea of having different branches of the business”

— Adam, Alchemist Design & Film

How do you think the pandemic will shape the future of the wedding industry?

I couldn’t say too much about other wedding businesses, but in terms of videography I think we’ll see people being more keen on live streaming. Reaching those that aren’t able to attend purely for geographical reasons is such an easy problem to solve. With the explosion in popularity of apps such as Zoom and Houseparty, there’s going to be a lot more people open to the idea of broadcasting their weddings going forward.

What is one positive impact the coronavirus has had on your business?

Seeing how businesses have had to adapt out of necessity in order to survive, has given me more ideas for the future expansion. Rather than being blinkered on a narrow idea, the possibilities now seem endless!

Whats your top tip for remaining positive in challenging times?

Keep busy! If you’re occupied and learning new things it’s hard not to feel uplifted. Keep in touch with family, friends and colleagues too. It’s all too easy to end up feeling disconnected and lonely. It’s good to talk.

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

Diversification! Easily the biggest takeaway from all this, by all means focus on a central part of your business, but with solid organisation, there’s no reason that your floristry business couldn’t also be doing chocolate bouquets, or a wedding cake business doing local delivery afternoon treats.

Eaton Photography, Photographer, UK


Hi, I’m Terry from Eaton Photography, Husband and Wife photography team based in Colchester, Essex. We shoot weddings primarily with family shoots and some commercial work especially in the quieter periods.

How has the Coronavirus affected you as a person?

For me, it’s a mixed bag. On one hand, the blessing of being able to spend so much time with the kids, home schooling, teaching them how to ride their bikes and really getting back to nature with them has been wonderful. On the other side, the stress of losing and postponing work, the financial impact and not being able to see our close family has been especially difficult.

How has the Coronavirus pandemic affected your business?

Initially, everything ground to a halt and the uncertainty of when we would be able to shoot again really kicked in, questioning if any of this years weddings would take place, how would we cope with the finances losing our real ‘bread and butter’ which we rely on? What advice do we give to our couples? What will this mean for the future of our business? It really has made me question so much and I’ve never done so much researching to find solutions before.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

It has certainly challenged me in terms of adapting what I shoot. From concentrating on weddings for 90% of spring/summer season to having that taken away in one swoop, I had to change direction pretty swiftly. Pivot is a term widely used more than ever before now! So, I pivoted to offer brand photography for select businesses, creating relevant & punchy image libraries for them, ready for them to use when they come out of lockdown. Some would post items for me to shoot, or I would collect locally and shoot at my home studio. If social distancing was adhered to, I managed to visit some premises too.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

I’m happy to say that I will continue with the brand photography as it has proven to be popular and I have made some great connections that otherwise wouldn’t have happened. I’ve also made more connections in the wedding industry via social media than ever before which I will continue to appreciate and nurture.

“I’m happy to say that I will continue with the brand photography as it has proven to be popular and I have made some great connections that otherwise wouldn’t have happened.”

— Terry, Eaton Photography

How do you think the pandemic will shape the future of the wedding industry?

I think that smaller intimate weddings and elopements will initially be very popular and venues will have to adapt to this, possibly more outdoor weddings so that guests can socially distance easier if deemed necessary. Certainly, more precautions will be observed. On a positive note, I think we’ll see a deeper appreciation for each other, love for all the guests being a prominent feature which can only be a good thing.

What is one positive impact the coronavirus has had on your business?

Connections made in the wedding network will prove invaluable going forward, it has made me more involved with a greater aspect of the industry and that alone has opened doors to a much bigger playing field.

Whats your top tip for remaining positive in challenging times?

Stay connected and stay creative. Pay it forward. Do things for others without expecting any return and I believe it all comes full circle.

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

Resilience, grit and determination will be attributes you need! Don’t give up. Also, be kind. If there has been one lesson we all should have learned is that there are opportunities every day to be kind.

Decor & Gifts

The We Do Workshop, Wedding Decor, UK


My name is Danielle and I run The We Do Workshop with my Grandad Craig, from our workshop and studio in Lancashire. Together we produce a range of bespoke, handmade signs and décor for your special day. All of our signs are hand painted specific to your wedding details and themes.

How has the Coronavirus affected you as a person?

Personally, I do the signage business as a side job alongside my Dental Therapist job (both very different I know). Due to Coronavirus, Dentistry has come to an absolute stand still as well as the wedding industry. I have tried to stay as positive as I can and spend more time on The We Do Workshop, being creative in the studio. I have also found my love for cooking again and have been trying out new recipes and styles of cooking.

How has the Coronavirus pandemic affected your business?

This time last year we were definitely gearing up for the rush of the summer wedding season. It’s always our busiest time and often have to work well into the night sometimes to get everything finished! This year however tells a very different story, we still have orders coming in, but of course they are for next years on the whole rather than this year. There’s definitely been a reduction in orders as this summers wedding season looks very different to usual.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

In the face of the pandemic I have been utilising my creative skills in the workshop to produce a whole range of different products. There are many creations I had in mind for a while to make for wedding signs, but have just never had the time to make them! Luckily before we went into lockdown I did a restock of our wood which has allowed me to still send out orders.

We set up a new collection called ‘The Home Collection’, selling various bespoke pieces for the home. One of them being our small Quote Signs, 10% of the sales from these went straight to our local food bank; King’s Food Bank, Kendal. We also showed how to make a herb garden from a wooden pallet to go in the garden on our Instagram story, this was great to see lots of our followers being creative and doing their own spin on it.

Luckily our delivery company has still been operational throughout the madness so we have still been able to send out pieces to our customers.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

On the whole not much has changed for us to be honest in terms of our products, as we don’t have much face to face contact with our customers.

How do you think the pandemic will shape the future of the wedding industry?

In the short term there will definitely be lots of changes, ceremonies will definitely be changed from the usual set up that we all know so well! Social distancing is going to play a huge part of weddings in the upcoming future, which is heart-breaking for families. Vulnerable family members or friends may not be able to attend ceremonies in the near future, resulting in drops in numbers of guests possibly.

I think there will definitely be a continuance in the occurrence of virtual wedding venue tours, cake tastings via delivery and a high number of zoom consultations.

In the long term I think some members of the wedding industry will really struggle, with lots of people missing out almost a years worth of work due to Coronavirus.

What is one positive impact the coronavirus has had on your business?

Before Coronavirus, producing the website has been on my to do list for months and months! It’s always been that task that I never seem to devote enough time for. So, I decided to dedicate a week to making the website for the business. With my other Dental Therapist job this has never been an option before this. So, after gluing myself to my desk for about a week we now have our website up and running and I couldn’t be happier with it!

Whats your top tip for remaining positive in challenging times?

For me, I would start to feel a bit lost day to day if I hadn’t set out and planned my day ahead. I’m a big lover of a routine and structure everyday, so each night I set out my ‘to-do’ list for the next day. I’m not super strict with it and often not all of my tasks get crossed off - and this is okay! But it helps to give me direction and a purpose, to keep me on track. Another quick tip would have to be exercise, it makes me feel lazy even saying it! But we all know it makes you feel so much better after it, so I like to do a 25 minute HIIT session in the afternoon to keep the Endorphins flowing.

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

My top tip would be to engage in Social Media as much as you can! We all know its often difficult to think of posts for Instagram / Facebook, but they are so crucial in keeping our pages being seen in the sea of everyone elses! The algorithm set out by Instagram especially, relies on you being active and engaging with your audience. Without this, all of your lovely photography and ideas won’t be seen as much. It’s the best free marketing for your products out there and can be hugely successful for your business if used well.

“My top tip would be to engage in Social Media as much as you can!”

— Danielle, The We Do Workshop

Say It With Champers, Personalised Champagne, UK


My name is Didier and my business is a personalised Champagne business that caters for both the general public for themed occasion like anniversary, birthday and so on. For businesses we design a bespoke label which they use as staff rewards or corporate gifts, and presently we are the only personalised Champagne company with a family produced Champagne.

How has the Coronavirus affected you as a person?

For me personally, it has made me realise that the things you took for granted, like your freedoms and socialising are very important. I would never have imagined this situation but it feels like we are over the worst of it and the sooner things return to normal the better.

How has the Coronavirus pandemic affected your business?

My B2B sales totally crashed as my largest customers were linked to events and sports which came to an end of course. Luckily my general public sales are up about 300% so where I lost on one side I gained on the other.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

With my general public sales increasing, I overhauled all the main images on my site, it was well overdue but it felt the right time to do it. I also launched a range of personalised mini Prossecco which has a lower price point than Champagne.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

Yes, I have also introduced a vegan Champagne, and all the other changes including a subscription service will remain. I think when this is over my business will be better for it and look forward to trading with other businesses before too long.

How do you think the pandemic will shape the future of the wedding industry?

I suspect once weddings are allowed again everyone will be very busy, in mu opinion people will still want to have large weddings with all their friends and family around them, and hopefully things will be largely the same as they were before.

What is one positive impact the coronavirus has had on your business?

The business was too heavily tipped towards my B2B sales, in the future the balance will be much better and the split will be much healthier.

Whats your top tip for remaining positive in challenging times?

It is easier said than done, but don't panic. Every challenge will bring an opportunity, it is a case of acting calmly and seeing where that opportunity is and making the most of it.

“It is easier said than done, but don’t panic. Every challenge will bring an opportunity.”

— Didier, Say It With Champers

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

For a new startup, be prepared to go without a salary for a few months. Initially I thought as soon as I opened my website the sales would come in, the reality is far from that. In the early months you can be working crazy hours in a month, and at the end you have made a loss - it can be disheartening, but you need to keep plugging away and eventually things will improve. But first, make sure your finances can survive for a good 6 months or more where the income is sparse.

The Embroidered Napkin Company, Table Linens, UK


Hi, my name is Heidi and own Extra Special Touch and The Embroidered Napkin Company. We are an embroidery business, which specialises in wedding handkerchiefs and table linen for weddings and large events. We are based in Nottingham, and sell our embroidered pieces all over the world via our websites and Etsy.

How has the Coronavirus affected you as a person?

I am high risk, due to medication I take for my arthritis which lowers my immune system. My husband is also high risk, but he is a key worker at Royal Mail and has been going into work as normal. My two primary aged children are off school, so our personal life has been incredibly busy and stressful trying to deal with the pandemic.

How has the Coronavirus pandemic affected your business?

I founded Extra Special Touch in 2009 and The Embroidered Napkin Company in 2018. Sales for the first few months of 2020 had been amazing, and we were forecast to have the best year to date! As my main business is wedding and large events, obviously this has had a huge effect on my business. In the middle of March sales suddenly stopped, all my events were postponed and everything came to a standstill.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

Fortunately, all my sales are created from my websites and Etsy Shops – so that part of my business could all carry on as normal. I normally work from my studio a few miles from my home, with a small team of ladies. We quickly decided to each take a embroidery machine from the studio and each create a ‘pop-up’ studio space in our individual homes, so orders could still be made. We already had a technical infrastructure of a laptop for each member of the team, so the process of sending orders could be done online easily. My team have been amazing, and without their dedication – I couldn’t have carried on the business.

“My team have been amazing, and without their dedication – I couldn’t have carried on the business.”

— Heidi, The Embroidered Napkin Company

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

In the short term, I think each team member will keep their ‘pop-up’ studios in their homes, and we will slowly phase working back in the studio.

How do you think the pandemic will shape the future of the wedding industry?

In the short term, only small weddings will be allowed to go ahead. I think couples will still want all of the details of weddings, but obviously if the number of guests in drastically reduced, this will effect the suppliers revenue for each wedding. From wedding stationery, favours, table linen, table floral designs etc…. everything will be reduced in number. My concern is, that many wedding businesses may not create enough turnover from smaller size events and they may close, which would be incredibly sad.

What is one positive impact the coronavirus has had on your business?

I have had time to look at new designs and products for the future. I have updated photographs and my websites. I have designed lots of new products, which I have been wanting to create for a long time and not had the opportunity.

Whats your top tip for remaining positive in challenging times?

Keep actively working on your business and keep posting on social media. Couples are still looking for wedding inspiration, and I have still had lots of enquiries during lockdown. It would be very easy to hide away during the pandemic, and this would make it even more difficult to build your wedding business up after the pandemic.

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

Research is key to success.

Impressions Crafts, Decor, UK


I have been trading for 17 years and am based at a craft and antique centre in south Cheshire. I have a large retail outlet which allows me to have a wide range of products. I run my business with my husband. I have been involved in selling wedding invitations for 16 years and about 6 years ago also stared a laser cutting service. I am able to offer personalised, plaques, signs for weddings as well as laser cut invitations and offer bespoke and D.I.Y options.

How has the Coronavirus affected you as a person?

As a person Coronavirus has not impacted my direct family although I have not seen my son since Christmas and have spent hours in the garden which has been very therapeutic.

How has the Coronavirus pandemic affected your business?

When the lockdown started I initially was unable to enter the shop premises although over the last few weeks this has been made easier. As I sell items on many platforms I have been able to continue with that side of my business. I have had some contact with brides and arrangements have been made to deal with any orders and requests for information. My sales on the wedding side have dropped off significantly.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

I have taken the opportunity to think about restructuring my business and work on new designs. I have plans in place to offer phone/messenger consultations if required, as people slowly start to get back to normal and am offering ‘ change the date’ cards to any of my brides who need them. . I have spent some time on video tutorials, to help my sales and marketing techniques. All the changes I have made will hopefully enable me to sustain my business over the coming years.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

I plan to keep the virtual elements in place and continue to offer some of the products I developed.

How do you think the pandemic will shape the future of the wedding industry?

I am concerned that the wedding industry has been on hold over last few months and it may take a couple of years for it to get back to ‘business as usual’ I am aware that many couples have had to postpone and rebook dates, so I think there will be plenty of weddings over the next couple of years. There will be a financial impact as many couples lose employment, after the furlough scheme finishes which may mean some couple will have to put plans of marriage on hold indefinitely, I think this will depend on how far down the line of organising the wedding they are. There may also be a negative impact in making plans due to wedding companies expected to close due to the lack of their income.

What is one positive impact the coronavirus has had on your business?

On the positive side I have had plenty of time to tidy!, plan, design and reassess my strengths and weaknesses.

Whats your top tip for remaining positive in challenging times?

My tip for remaining positive during a challenging time, is to not to look at the negative side of it as it can be overwhelming but if you can take it as an opportunity to look forward to the positive things that are just around the corner.

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

For those planning to set up a similar business, there is certainly a lot of competition, you need to build a brand that will set you apart so that people will come to you for.

“You need to build a brand that will set you apart so that people will come to you for.”

— Maggie, Impressions Crafts

Entertainment

CAVE, Entertainment, UK


I am special events violinist CAVE. Composer, Arranger, Violinist and Educator. Cave also happens to be my maiden name! I am a Staffordshire based acoustic and electronic violinist who specialises in weddings. My repertoire list has over 500 tracks spanning all styles and genres of music. Everything from Adele to Shostakovich and Harry Potter to Kings of Leon!

How has the Coronavirus affected you as a person?

I feel remarkably positive at the moment. I have used the extra time to work on projects I have wanted to do for a long time, including writing more original music and arrangements. I recently composed a work for Captain Tom Moore: I have also played in 3 lockdown orchestras - fantastic fun and even appeared on BBC4! Of course, I worry about not seeing my family and friends and I miss my travels to watch the football and playing in orchestras, but I honestly feel very lucky to be safe at home with my husband, my dog and our chickens! I didn’t realise how much I needed a little down time to recharge and do things I never normally have time to do. It’s just heartbreaking that the time has been awarded to me by this awful global crisis. I am ex-military (Royal Navy) so this has undoubtedly been a factor in me being able to remain positive and upbeat and trying to turn negatives into opportunities.

How has the Coronavirus pandemic affected your business?

All of the weddings I have been booked for from mid-March to the end of June have been postponed (along with a lot of the bookings for later on I the year too). Luckily, so far, I have been able to transfer all of them (bar one) to the new dates. I felt it important to refund the booking fee for the one wedding I couldn’t make the new date for, as I really do sympathise with the couples; they’re suffering enough without added financial worries. That said, the transfers have meant that balance payments will now be delayed to match the new dates and I will be unable to take “new” bookings for a large proportion of 2021 as it is filling up with 2020’s couples. Therefore, there will undoubtedly be financial repercussions for me too. On the plus side, I am not spending any money on travel!

I have managed to improve people’s awareness of my brand during lockdown and have been working hard on my social media. I recently had great success with one of my fun football themed videos and the story appeared in the Birmingham Mail!

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

I now offer a personalised music video messaging service. If you want to show someone you are thinking of them or want to send something more personal for a birthday or anniversary, I create a video of your requested track along with the message you would like to send to your loved one. It’s also a really great way for couples to mark their original date with me perhaps performing their first dance or bridal processional track. Lots of examples can be found on my YouTube channel. I am very proud to say that part of the proceeds for each video goes to NHS Charities too.

I also teach violin, viola, composition, music theory and trumpet. Prior to lockdown, this was all done face to face, in person. I have had to embrace technology and teach online via video calls. Although not all of my regular students have taken up this offer, I am very pleased to say that 80% of them have, plus I have picked up new students since I started the online service. This is an absolute god send whilst my public performance side of the business is on hold. It’s a great morale boost and focus for my students too, a lot of which are adults.

I also offer private online live “gigs” for people wishing to mark a special occasion. Perhaps some lovely background music as you mark your anniversary with a “stay at home” romantic meal.

As a totally new experience for me, I have started to perform a free weekly live online concert on Facebook and Instagram (@CAVEviolin) on Fridays at 1730. This is purely to boost morale as much as I can from home! I ask people to message me with their requests throughout the week and then they can settle down with a drink, unwind and welcome in the weekend by watching a live set from my music room! I even did a VE Day themed one! These live sessions are a fabulous way for couples planning their weddings to hear just how versatile a violin can be for their special day and I get to showcase some of my arrangements.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

Absolutely! Although none of them have created enough income yet to keep me going without my usual bookings, they are all quality additions to my business portfolio and, more importantly, I have thoroughly enjoyed the challenges and my clients have given me some amazing feedback!

How do you think the pandemic will shape the future of the wedding industry?

Weddings may perhaps become smaller affairs to start with, but music will always play a huge part in any of life’s milestones. We always remember certain events when we hear a certain track! A solo violinist can help keep your music live and of a high quality, without impacting too much on any government guidelines regarding numbers at gatherings!

“Music will always play a huge part in any of life’s milestones. We always remember certain events when we hear a certain track!”

— Jo, CAVE

What is one positive impact the coronavirus has had on your business?

I have finally embraced technology! I have learned some basic video and sound editing skills as well as how to teach online and go live on social media. It’s funny how I rarely get nervous playing in front of hundreds of people sat in front of me, but playing to an iPad that’s streaming live is certainly increasing my adrenaline!

Whats your top tip for remaining positive in challenging times?

Keep creating! Do something you enjoy doing and definitely exercise! Everything I do has a musical soundtrack, no matter how mundane) so crank up the tunes and sing and dance like there’s no one watching. To be fair, in your own home, no one is!

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

Don’t be scared of technology - I am proof that you can teach an old dog new tricks!

Megan Kate Music, Musician, UK


My name is Megan, and I'm an acoustic singer. I'm based in Birmingham, West Midlands and I love singing at weddings and events. Before Coronavirus came around, I was very busy at Sixth Form doing my A-levels, and doing weddings at the weekends!

How has the Coronavirus affected you as a person?

The current situation with Covid-19 has completely flipped my world upside down. My school was closed and my exams were cancelled, and I sadly lost my dear Grandad at the very start of the pandemic. This meant that my usually jam-packed week was turned into something completely empty. I struggled with the lack of routine and not having things to do with my day. However, I've had far more time to do things I wouldn't usually do, for example I've started volunteering with the NHS, and I've spent far more time with my lovely family.

How has the Coronavirus pandemic affected your business?

I have had every single wedding and event cancelled from April-July (and I expect August). Most of my lovely clients have postponed to later 2020, or even 2021. What I have noticed too, is the amount of 2021 couples who sadly are scared to book me for their wedding until they get more clarity on the situation with Covid-19. I have, like many other small businesses, taken elements of my business online, and adapted to try and reach more clients.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

I have spent time redesigning and launching my website, and have been doing some 'Lockdown Live Singing' events on Facebook, which my followers have really enjoyed. I can't obviously sing for people's events over the internet, but I've been trying to do my bit to keep everyone happy!

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

I've been doing my prep-meetings with my clients over Zoom, which has been really good for me, as I can fit it around my normal day! I can share my screen really easily with my client so they can see my set-list, and watch as I make changes and ensure that everything is correct! I'm also going to be continuing with my Facebook Livestreams as much as possible, as I can reach people all over the world!

“ I have taken my singing online, and have been doing weekly livestreams on Social Media to reach as many people as possible! I’ve had viewers in Japan, Portugal, the USA, Israel and more! ”

— Megan, Megan Kate Music

How do you think the pandemic will shape the future of the wedding industry?

I think a lot more of the planning and preparation will be done virtually - it saves costs on petrol for both the client and the company, and you don't have to leave the office! I think people will also have smaller weddings, as I can't see huge weddings being allowed for a while. I hope that things do return to the way they were soon, as I do love a big wedding!

What is one positive impact the coronavirus has had on your business?

As I have mentioned before, I have taken my singing online, and have been doing weekly livestreams on Social Media to reach as many people as possible! I've had viewers in Japan, Portugal, the USA, Israel and more! These people obviously wouldn't be able to get to my gigs usually, so it's so lovely to be able to share my love of music with lots of people! This week I'm actually doing a charity spin on my usual livestream, where people can donate to Dementia UK throughout the event. I've done them to keep people happy, uplifted and motivated, which has definitely worked!

Whats your top tip for remaining positive in challenging times?

I think my top tip would be that to remain positive you should set yourself small tasks to complete each day - once you've completed them, you'll feel so much better, and like you've achieved something each day! I also try and think of 5 things I'm grateful for each day when I wake up - this fills me with a deep sense of gratitude, and it definitely starts my day off well.

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

I would definitely just say "Go for it!" - I was only 16 when I started my business, but 2 years down the line I'm really glad with the pace it is expanding. At the start, obviously things were moving slowly, and that worried me, but now I am so happy with where my business is at!

Schuggies-Ceilidhs, Entertainment, UK


Hi I’m Schuggie, owner of Schuggies-Ceilidhs.I run Ceilidhs (pronounced Kay-Leas) for all sorts of events- weddings, conferences, parties any excuse! What's a Ceilidh? I hear you ask - It's of Celtic origins, fun and very social. You don't need to know what to do, I call all the dances. This means letting you know when to go left, right, jump up and down, floss..... That sort of thing. I’m originally fae Inverness, Scotland, and have made the East Midlands home for the last 15 years. My Ceilidhs started after getting requests for simple, fun non-technical social dances and from thereafter getting requests for weddings and parties Schuggies-Ceilidhs began.

How has the Coronavirus affected you as a person?

I’ve not lost anyone close due to the virus but I do know some people who have had it and been very unwell. As a family, life under lockdown is hard. Balancing my wife and me both working from home and having two young boys – homeschooling has taken a back seat and we have focused on making sure they feel safe and secure.

I’m quite a social person, I love being with people. Lockdown is a struggle in that sense. Running Ceilidhs, you have to like people, you have to have a lot of patience. It takes a particular mindset to be able to get a room full of a couple of hundred strangers, up dancing and being out of their comfort zone- then they evolve in the course of the evening into black belt Ceilidh ninjas who don’t want the night to end. I’m a very pragmatic person as well so you have to just get on with it and make sure you support those around you, family, etc, and those whose lives you connect with.

How has the Coronavirus pandemic affected your business?

As a business, Ceilidhs have taken off to the stage in the last financial year that I set up a limited company with all the associated paperwork and requirements that brings. SCHUGGIES-CEILIDHS LIMITED started trading in January, right at the height of Burns season, February brought Valentines and March Paddy’s night. So where these can be quite for weddings, there are plenty of Ceilidhs for all sorts of occasions going round. It would have been a full diary of events including weddings right through the summer. We even had a trip to Guernsey planned with a couple of public Ceilidhs and a wedding.

Then the pandemic hit. The initial couple of month’s cancellation has now crossed right into August. My first wedding is now on 5th September and I have a 10th wedding anniversary party the night before

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

As the business had only just started, I don’t qualify for any of the government schemes so I’ve had to be quite resourceful to generate some form of income.

I’ve always done open Ceilidhs so folk can come along and give it a go. We have a good solid group of regulars, and it means couples can come, and both give Ceilidhs a go if they aren’t sure- and test me out as well. I’m lucky to be able to offer both DJ style solo Ceilidhs and work with several great bands to can cater for all sorts of requirements.

To make sure these scheduled Ceilidhs continued and the movement that we had built up isn’t lost I moved them online. A very good friend of mine who plays the accordion recorded some short tunes and I adapted a few of dances so you only needed one partner- or if you were there on your own, dancing with a broom or a ghost- not quite on the Demi Moore level but not far off.

“To make sure these scheduled Ceilidhs continued and the movement that we had built up isn’t lost I moved them online.”

— Schuggie, Schuggies-Ceilidhs

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

I’ve done a few of these free ones now and they have proved popular, globally with Scots and those who love Scotland. I’ve got private Ceilidhs through zoom so rather than the zoom pub quiz you can have a Ceilidh with me leading and have your family and friends join. These are truly global, very popular with folk in the States which means I’m dancing at 2 am in my kitchen through Zoom with folk in Washington, NYC, Florida, and various points on the West Coast. Sounds bonkers and it is a bit, but great fun. This is something I would never have envisaged pre-pandemic!

I’m not sure how these will continue when normal service resumes, it would be a real pity to lose contact with these folk. It’s one of the few positives of all this, lots of new connections, and a much larger Ceilidh ninja family.

One of the bonuses though means that the couple who were due to get married and have had to postpone can still have a little bit of Ceilidh craic and it’s been lovely to see their comments coming through as they join in.

How do you think the pandemic will shape the future of the wedding industry?

Business-wise, early on as the pandemic was developing, I was in constant touch with all those booking Ceilidhs for their events. As lockdown started, I reached out to couples who have booked as far as June, then as lockdown has developed- that’s then extended month by month. I’m now working with those who rebooked from March and April into October. Those with booking who thought they were safe in September and October, I’m now saying- have a backup plan. I think people will always have a Plan-B now.

What is one positive impact the coronavirus has had on your business?

This pandemic will (I hope) have a positive impact on the wedding industry, it will bring (I hope) suppliers closer together and be more willing to work collaboratively with each other.

Those who have supported their couples through sharing information, prompting them to take action rather than bury their heads in the sand, and hope it will be alright will see the rewards when it comes to how these couples leave their testimonials and reviews. Even where you can’t accommodate the changed date- how you handle the change and the refund reflects on your business and you as a person.

I’ve had to refund some deposits, it’s certainly hit our bottom line- a new business doesn’t have one anyway and this pandemic has made it worse. You have to believe in what you are doing, it needs to be a passion in your life.

Whats your top tip for remaining positive in challenging times?

My top tips for remaining positive throughout all this is to reach out and communicate, communicate and communicate again.

· If that’s with your clients- touch base with them, even when they have rebooked- or had their refund or whatever- how are you, are you keeping safe do you need anything? If you’re on social media, engage- share what’s happening in your life. If you’re not sure, there are plenty of business networks available that can support you to begin doing it.

· You fellow suppliers, engage with them. Share what you’re doing, get ideas from them- you don’t have to reinvent the wheel. Break your virtual meeting duck. You will be glad you did.

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

Knowing what I know now, having only set up as a limited company in January, my top tip for anyone setting out in the same industry would be to do your market research. Make sure you build in your overheads, you can make a living out of what you do and can have a backup fund. I can see across the whole wedding and events industry, the businesses that survive will be charging more, they will be charging a realistic fee for what they provide if they were undervaluing themselves before.

Event suppliers for the next few years as we settle into the post-pandemic world won’t be taking their client base for granted as much and they potentially were before.

Golden Sound Disco, DJ, UK


I am Pat the wedding DJ at Golden Sounds Disco,I have performed at over 2000+ weddings.2020 is my 49th Year DJ-ing. GoldenSounds was established in 1992 ( Bedfordshire) During that time I have MC and DJ at many different types of celebrations, once I left the club scene (London).

How has the Coronavirus affected you as a person?

I don't think the Coronavirus has affected me as a person. On a personnel note, I missed Mother's day and my mum's birthday due to the lockdown.

How has the Coronavirus pandemic affected your business?

As venues had to close their doors, this has had a tremendous impact on my service. The service I provide obviously realises on some kind of venue or space to hold an event.

We were told not to leave our houses or have any gatherings, so no "PARTIES"

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

To date, I have not made any changes to my service due to the virus, it remains to be seen how long venues will be closed and how many people are allowed to gather. When venues do re-open and only a small gathering of people are allowed this may still impact on my service

As for other wedding services, once venues re-open, most suppliers will be back on track, as the majority don't rely on numbers.I believe most have postponed and not totally canceled their special day, it's just not today but tomorrow.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

Unfortunately due to the nature of my business I’ve not been able to make any adaptations to how I run, so as soon as we have “normal” again it will be business as usual for me.

How do you think the pandemic will shape the future of the wedding industry?

I think people will focus on having the days they want with the people they really want there.

What is one positive impact the coronavirus has had on your business?

Having time at home and not going out, I have had time to connect with other wedding suppliers, normally we are just to busy! Hopefully I can keep this up!

Whats your top tip for remaining positive in challenging times?

We are one day closer to finding a solution and one day closer doing what we all love doing.

“We are one day closer to finding a solution and one day closer doing what we all love doing.”

— Pat, Golden Sounds Disco

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

If someone is looking at getting into this mad mad world of being a part of someone's wedding day, just do it.

As the song says " Things can only get better"

Ozzy D, Magician & Entertainer, UK


My name is Ozzy D , I’m a professional magician and entertainer, there are a few aspects of my business, one is the magic for children, the other is magic for adults, I also offer other forms of entertainment like games and sideshow attractions .

How has the Coronavirus affected you as a person?

As a person it has been hard , trying to think of different ways to earn some money, funnily though it has made me more social and been speaking with people I wouldn't have done before .

How has the Coronavirus pandemic affected your business?

Drastically, reduced to pretty much zero.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

I’ve tried to adapt to virtual shows, and workshops , plus added a few product sales to the business.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

Once normal service resumes I will still keep some of the virtual workshops going if their is a demand fro it, it saves on the travel.

How do you think the pandemic will shape the future of the wedding industry?

I think once things get back to normal in a couple of years , it will be business as normal, the only thing that will take a while is getting the fees back , as there will be, as usual with a recession, people who are new to the business, and desperate people who will go out cheaper than the market value

What is one positive impact the coronavirus has had on your business?

Made new contacts in a wider audience.

Whats your top tip for remaining positive in challenging times?

Normality will return , as Einstein said In the middle of difficulty lies opportunity.

“Normality will return , as Einstein said In the middle of difficulty lies opportunity.”

— Ozzy D, Magician

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

Always tip the bell boy , they are on the way up when your are on your way down.

Wedding Stationery

Love is Designed, Handcrafted Stationery, UK


Here at Love is Designed, you’ll find us (Tasha & Tina), lovingly creating rather beautiful printed stationery and personalised items for all budgets and requirements. We believe that the smallest touches can make such a big impression, especially on a wedding day. Whether a bride wants something from our current collection or a bespoke design completely tailored to them, we are always proud to be a part of our brides’ story. We started our family-run business as we truly love designing and crafting and we could not possibly give it up once our own weddings were over. It is important to us that we create the most perfect wedding decor, invitation suites and all those small details that define couples.

How has the Coronavirus affected you as a person?

As we both work within healthcare, the coronavirus has impacted not only on our personal lives but our work life as well. I would say the biggest impact has been on family life, not being able to go and see our mum’s, sister’s or nan and even if you stay 2 metres apart it is not the same in the slightest. Plus wearing masks and PPE takes its toll after a while. All everyone talks about now is coronavirus and sometimes it is hard to stay positive, especially with it being broadcasted on the news, wedding platforms and in conversation.

How has the Coronavirus pandemic affected your business?

We had about a month with no enquiries at all, however it has now picked up again. We are lucky that we do not rely on our business as a sole income, if we did I think I would be writing something entirely different here!

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

We are such a little business that we haven’t needed to take many adjustments, apart from excellent hand hygiene and using a courier as opposed to visiting the post office.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

We’ve been very fortunate to not make any.

How do you think the pandemic will shape the future of the wedding industry?

A very busy 2021!

What is one positive impact the coronavirus has had on your business?

Extra time for designs and perfecting our home made designs.

Whats your top tip for remaining positive in challenging times?

I’m generally a very positive person, and I have my other job which keeps me happy and busy all day, every day. My advice would be don’t follow the news religiously (as it gets overwhelming), find a few moments in your day to do something you really love (for me this is designing and having a glass of wine!) and keep in contact with those you love.

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

Oh what a question! We are by no means experts as we only started our little business venture in January 2020, however I would definitely say you need to have something unique about your business. When we started, I always said to Tina that we should do different and unique styles that were affordable to our brides. For example, our paper flower box frames make the most perfect unique gift, or our heart plaque wedding hangers and bespoke stationery options. Also, if you are in a family business, like we are, don't forget you are more than just business partners! It is so easy to ping each other messages about the business and forget to actually talk and catch up with each other. Time away from your business is also crucial to success.

“Time away from your business is also crucial to success.”

— Tasha and Tina, Love is Designed

Florists

Hibiscus Floral Design, Wedding Florist, UK


Claire, owner of Hibiscus Floral Design.Started up my company in 2010 specialising in wedding floral design. Covering Warwickshire, Oxfordshire, Northamptonshire and the Cotswolds. Hugely passionate about wedding flowers and creating bespoke memorable designs working closely with my couples creating a truly tailored service. I simply love weddings every one is different I can use my creative flair and its always such a happy time. Recommended supplier at 4 wonderful local venues: Crockwell Farm, The Great Barn, Aynho, Primrose Hill Farm and Cider Mill Barns.

How has the Coronavirus affected you as a person?

Its had a huge impact, initial feelings were panic, anxious and worry in these uncertain times but now as we are in week 9 it has shifted to being the new norm, less anxiety and knowing it will all go back to normal eventually. Adapting to a family life and dedicated office time has helped splitting my time constructively between the two.

How has the Coronavirus pandemic affected your business?

We were just preparing for our first of our big weddings of the season as the country prepared for lockdown at the end of March. All our weddings have naturally come to a halt with four months of postponed bookings so far. April - November is our busiest time of year for weddings.

We are now working through August 2020 postponements. My business has shifted to one hundred percent admin work - I am desperately missing the creative side of my business. We work through approximately 4 - 6 postponements a week as well as our ongoing admin such as business development, accounts etc.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

We naturally like to meet couples face to face for new bookings and catch up meetings, obviously this cannot happen due to government restrictions so couples schedule a phone consultation towards the end of the week with the use of lots of images across Instagram and Pinterest to gain understanding of their requirements. Naturally we would do this with a coffee and lots of books which is more relaxed. We then look to get a date in when restrictions are lifting and then we’ll be able to get that face to face meeting in.

Communication is key, I am in contact with all my couples and moving dates free of charge, honouring previously quoted prices to ensure it is causes as little stress as possible. In close contact with my recommended venues so I am aware of their procedures and holding many 'back up dates' for couples until a decision is made if their wedding is to proceed. Its unprecedented and uncertain times but we are there to reassure all couples their new dates will be honoured all my wedding colleagues are in the same boat- I have the attitude I will 'make it happen' and it will be even more beautiful when it does!

“Communication is key, I am in contact with all my couples and moving dates free of charge, honouring previously quoted prices to ensure it is causes as little stress as possible.”

— Claire, Hibiscus Floral Design

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

I don’t feel when we resume back to normal my business will change too much.. We will still offer phone consultations and video meetings if required. We will work closely with our venues to adhere to their procedures.

How do you think the pandemic will shape the future of the wedding industry?

It is probably going to be the hardest hit industry along with pubs/restaurants and outdoor gatherings. It's a wonderful happy event with lots of hugging and closeness. Also an event for friends/family to join and many of my couples have postponed for that very reason they want key family members like grandparents attending this is just too high risk as the moment.

I am keeping positive that we will return to the normal wedding set up in the future but cannot see large gatherings happenings taking place anytime soon for safety reasons which is paramount, until then we will have to adapt and overcome and provide whatever the couple requires for their big day. Many new dates have been postponed to midweek dates so my working week will be more spaced out.

I think that in the future this will mean that people may opt for smaller gatherings, realising they only want the people they truly “need” to make their wedding complete and that there will be a focus on having their dream wedding through quality suppliers.

What is one positive impact the coronavirus has had on your business?

Every couple is so grateful and kind and can appreciate this is my livelihood. They appreciate the flexibility offered, easy straightforward procedure I have put in place simply moving their booking carrying over their initial deposit and signing a new wedding contract for their new date. Makes me so grateful to be in this lovely industry.

Whats your top tip for remaining positive in challenging times?

Knowing this won't last forever! Adapt, embrace the change and keep busy.

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

Its a tough industry long compacted hours as everything is very last minute regarding making the product in wedding floristry. Being super organised is key.

Having close wedding contacts to lean on to ask questions and lend a friendly ear.

Wedding Planners and Planning Services

The Little Wedding Agent, Wedding Planning, UK


My Name is Jessica and I run a business called ‘The Little Wedding Agent’. I act as a middle man at the beginning of a couples wedding planning journey and work to find the best available suppliers within their budget.

How has the Coronavirus affected you as a person?

It’s reminded me of what is important and really made me more aware of the people in my life who make a difference. It is incredible the amount of things that we take for granted and I really hope that I continue to appreciate the small things in life once it’s all over.

How has the Coronavirus pandemic affected your business?

For those couples who have hired me for my full ‘on the day’ package it has meant a very quiet summer. Fortunately, with what I do, I can work remotely and I am still able to meet my clients by video & contact the suppliers as I would usually do.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

In an effort to give suppliers a platform and also create an interactive experience for wedding couples who have been affected by the pandemic and those who have had to halt planning for next year and beyond, I have set up ‘Virtual Wedding Fayres’. The idea of the fayre is to enable couples to still ‘meet the supplier’ behind the logo and be able to bring them fantastic wedding industry professionals and exclusive offers. The feedback has been amazing – it has really uplifted people and got them excited about their wedding again.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

If the demand still exists for my virtual wedding fayres, I will definitely continue them when “normal” service resumes. I hadn’t really considered how easy it is to video call potential customers before this pandemic and I had always arranged to meet in a suitable coffee shop or lounge but I will definitely continue to offer video meeting. If a couple can chat to me about their wedding easily from the comfort of their own home, it seems to be a no brainer!

How do you think the pandemic will shape the future of the wedding industry?

This industry is resilient and versatile and I think that when this is over people will be picking themselves up, dusting themselves off and getting straight back to it! There will be a surge of weddings for 2021 and I know that some suppliers are already feeling the strain but I really hope that it encourages wedding businesses to recommend and support other equally fantastic local businesses within the industry.

What is one positive impact the coronavirus has had on your business?

It has forced me to connect with more suppliers virtually and broaden my network. I have had the time to really focus on like minded wedding professionals with the same passion as mine.

“I have had the time to really focus on like minded wedding professionals with the same passion as mine.”

— Jessica, The Little Wedding Agent

Whats your top tip for remaining positive in challenging times?

Remember: nothing is permanent. It may seem tough now and like it will never end but there will be a time in the not too distant future that we are looking back on this as a crazy reminder of how important it is to care for each other and make time for our family. There are so many people out there in your position who are there to listen, support and encourage and thanks to the wonderful world of the internet, we are able to connect so easily to them!

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

Don’t be afraid to put yourself out there. To be successful in this industry it takes more than qualifications and experience, you need to connect with others who are committed to providing the same high standard of service as you are and have them there to support you and shine a spotlight on you from time to time. Take the time when starting out to really do the leg work and let other people in your industry know who you are and what you’re setting out to do – it’ll be worth it in the long run!

The Wedding Help, Wedding & Party Planner, UK


Hello, I’m Jess owner of The Wedding Help, I seamlessly plan life’s special moments – namely weddings & parties. Predominantly, I plan weddings and parties in marquees and more unusual locations across Yorkshire & Derbyshire but I do travel around too. I just ‘get’ weddings and celebrations and I know what it takes to make them special.

How has the Coronavirus affected you as a person?

As a person, I certainly feel more sceptical about decisions I would have never thought twice about before. Like everyone, I have days where I struggle with the helplessness and worry of the situation and I think being a wedding supplier, that’s really important to say out loud as we are trained to always put best foot forward.

How has the Coronavirus pandemic affected your business?

My business has been paused and I am confident this is temporarily. I have spent the last few months concentrating on supporting my clients through postponements both practically and emotionally and ensuring they are able to have their planned wedding, with as little modification as possible. This been said, I have noticed a decline in new enquiries which I think is largely due to the uncertainty of the world at the moment.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

I have always used software such as zoom and Skype, as the majority of my clients don’t live near me so that hasn’t been too much of a change. Usually, I work from a shared office in the centre of Sheffield which was great for idea generation and networking so this has stopped temporarily too. The introduction of party planning is also relatively new as I do think parties may come back, before weddings are able to.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

I think going forward, lots of the changes will stay in place ie zoom calls and but the majority for me will go back to ‘normal’.

How do you think the pandemic will shape the future of the wedding industry?

I have heard some talk about this changing the wedding industry for good, in terms of smaller weddings being a more usual occurrence but I actually think people will want to celebrate bigger than before, when they are able to and appreciate these occasions more. I think for specialities such as celebrants, they will feel more increased demand for their services as local councils may struggle to accommodate the volume of civil ceremonies and the next few years could bring.

What is one positive impact the coronavirus has had on your business?

Not necessarily business related but I’ve boxed off lots of DIY around the house!

Whats your top tip for remaining positive in challenging times?

Talk to people – it’s likely people are feeling the same as you. No one is ‘winning’ in this situation.

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

I think if you are set on setting out now, you need to be made of strong stuff. You are dealing with big life decisions and they need to be treated with compassion and respect. Learn why you want to be in the wedding industry first and foremost and make your business model as resilient as possible.

“You are dealing with big life decisions and they need to be treated with compassion and respect.”

— Jess, The Wedding Help

Emma Jane Weddings, Wedding Planner & Stylist, UK


Emma Jane Weddings began in 2017 in Cape Town, South Africa when I realised that planning and styling luxurious weddings offered an incredible outlet for my creativity. Now based in London, United Kingdom, I offer destination wedding planning to Cape Town and wedding planning services at venues throughout the UK.

How has the Coronavirus affected you as a person?

Thankfully, none of my friends and family have contracted the virus, which means that I still feel slightly removed from it. The virus has been an interesting thought-provoker for me, and like many others, I strongly feel that we should re-enter the world with a cleaner and greener approach. That aside, I’m pleased to have picked up my paintbrushes again, something I have not done for years now!

How has the Coronavirus pandemic affected your business?

Like most in the wedding industry, my clients have postponed their weddings to next year. Although this COVID-19 has resulted in a financial loss for this year, I feel as though the unexpected time has been an extremely positive experience for my business. I’ve had more time to redefine my goals for next year and work on my campaigns for social media and marketing. There is a silver lining to this cloud!

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

As wedding planning is only a service, it has been relatively simple and stress-free to move over to video consultations and meetings only. Due to the sheer quantity of weddings affected by the virus, I decided to offer free guidance to anyone who needed it, whether it was just running through their COVID-19 wedding plan or actually advising them on what I would do in their position.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

I would think not, I always prefer to meet clients in person and can’t wait to return to that once we are able to!

How do you think the pandemic will shape the future of the wedding industry?

Maybe couples will realise that smaller weddings are a great opportunity to opt for quality over quantity and have an ultra-luxurious day with their closest friends and family instead of creating large guest lists which won’t be encouraged over the coming months. I feel that many couples could have their dream wedding day if they were happy to cut the guest list, as we know: the biggest cost is your per head cost!

What is one positive impact the coronavirus has had on your business?

COVID-19 has provided valuable time for me to re-examine my business - how I can improve my wedding planning service and better communicate my message to potential clients? Although it has been a taxing time for everyone, I strongly believe that vast amounts of creativity and inspiration have been generated during this time of rest and reflection, something that we can greatly benefit from in the future.

Whats your top tip for remaining positive in challenging times?

For me, it’s getting inspired that keeps my sprits up. Inspiration is simply a purer form of motivation so tapping into that keeps me moving and creating. Currently I’m finding that channel of inspiration through planning a few styled shoots that will take place (hopefully) late July/early August this year. Of course, getting out on my bicycle, tending to my houseplants and sunbathing with a good book are equally effective!

“Inspiration is simply a purer form of motivation so tapping into that keeps me moving and creating.”

— Emma, Emma Jane Weddings

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

Sometimes it’s really challenging to not focus on everything everyone is doing around you and having moved from Cape Town’s wedding industry to London’s, I’ve struggled with that often. All I can say is to not worry about where you put your boat in the river, just get the damned thing in and row like there’s no tomorrow! The wedding industry is an extremely welcoming one, and I’ve never met a wedding supplier who wasn’t glad to make a new connection and discuss potential ways of collaborating for a mutual benefit.

Event Hire

Northants Budget Crockery Hire, Event Hire, UK


Hi, my name is Linzi and along with my husband Chris we run Northants Budget Crockery Hire. We hire crockery, glassware, linen, cutlery, chair covers, sashes and much more to those planning events, weddings, funerals, parties…anything at all. We can cater for very small gatherings and very large gatherings (up to 500 approx). We were established in 2013 and ran from home, but we have grown so much that we moved into our own industrial unit in December 2018.

How has the Coronavirus affected you as a person?

As a person, I guess I realise how much I don’t actually NEED in my life lol. I have been homeschooling my 6 year old which is a challenge! But I’ve come to appreciate everything I have in my life and that I’m lucky to have! I miss going to visit my mum and brother, and my in-laws, I can’t wait to see them again and give them a hug. I think it’s made me more aware of things going on around me rather than in the business bubble that I’m usually in!

How has the Coronavirus pandemic affected your business?

Well, as the bulk of our work comes in the wedding season, it’s affected us considerably. All bookings from March, April, May, June and July have postponed until next year now. We have a few bookings in August but don’t know if they will go ahead. Obviously nobody is planning anything this year, so we just don’t know how or when things will pick up for us.

The business is technically closed, we are still taking phone calls, and answering all emails, but no face to face time with customers.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

I’m not sure if we’ve adapted at all lol. A lot of our work is online or over the telephone, so that is still happening. The only thing we aren’t doing is opening our office to customers so they can visit us and few items they are interested in.

We are redesigning our website and have sourced some new product lines that we will be offering when we reopen. We are still active on social media and letting people know that we are available to chat if necessary. It’s given us chance to sit back and take stock of the direction we are going in and let us tweak things that we normally wouldn’t have chance to do.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

No, we haven’t made any adaptations that we will be keeping.

How do you think the pandemic will shape the future of the wedding industry?

I think a lot of people will stop taking things for granted! It was previously so easy to visit a supplier and order what you need. I do think a lot of contracts and terms and conditions will be looked at. We were lucky, we don’t take a full payment until close to the event dates, so we have only had to forward security deposit with any postponed bookings. Some people have had to move fully paid bookings to next year, meaning they won’t receive any money from that booking next year, which could be difficult. I think a lot more people will be taking wedding insurance too.

What is one positive impact the coronavirus has had on your business?

We’ve had time to breathe and focus on new lines, new ideas and a plan for moving forward.

“We’ve had time to breathe and focus on new lines, new ideas and a plan for moving forward.”

— Linzi, Northants Budget Crockery Hire

Whats your top tip for remaining positive in challenging times?

Remember how far you’ve come, how hard you worked for what you have, and remember how you’ve come through the hard times before. You are stronger than you think!

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

Don’t do it!!! Only joking lol. It’s hard work, when the season is in full flow we pretty much never stop working. The main thing is, have a plan. Don’t come into this blind, do your research, know your market, have a budget. And enjoy what you do, if you don’t enjoy it, you won’t want to do it. Good luck!

Cloud 9 Event Hire, Event Hire, UK


Hello, my name is Lisa and I’m the owner of Cloud 9 Event Hire. I started the business in October 2016 when my daughter was 6 months old as I wanted more flexibility with work and I saw a gap in the market for quality wedding and event props after planning my own wedding in 2013. My business has evolved in the last couple of years to offer full venue styling and I’ve built some great relationships with local venues who now recommend my services.

How has the Coronavirus affected you as a person?

The virus has made me realise how fragile life is and not to take anything for granted. I feel more appreciative and I’m grateful more than ever of friends and family. People don’t often talk about mental health but it’s so important and I’ve made sure I’m doing things to keep me motivated like exercising and doing things to take time out for myself – for example I did a Yoga and meditation session recently. I am lucky to have a very supportive husband and we are blessed to have two young children who keep us busy which also helps!

How has the Coronavirus pandemic affected your business?

2020 was set to be my most successful year to date with a number of bookings in the diary, so at the moment I am busy helping my clients move their booking to a new date as required. The wedding industry has taken a huge knock but I’ve found that all the local suppliers are pulling together to help each other through. My Brides and Grooms have all been fantastic, and this is a very hard time for them so I’m trying to be as helpful as I possibly can. Fortunately I only had a couple of events other than weddings in the diary which have been cancelled (corporate events and birthday parties) so I haven’t lost too much money.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

I took a bit of a break while I got my head around everything and got used to having both children at home along with my husband, who is now working from home. Now I am happy to say I’m back doing mainly balloons for parties at home. I’ve adapted to include delivery or collection with social distancing and no minimum order. I have also bought some new equipment so I can personalise balloons rather than outsourcing, which is very exciting! I am also considering prop hire at home as there are certain items (like my flower wall) that people can have set up in their garden, and there are some props that are very easy for the client to set up themselves (for example my Prosecco wall), so that is a possibility too.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

Yes, I will still be able to supply balloons for smaller parties at home. However wedding and larger event bookings will take priority.

How do you think the pandemic will shape the future of the wedding industry?

I think clients will be more cautious when it comes to terms and conditions when booking a supplier and I think (hope) they will all get wedding insurance which fully covers them for every scenario. It may mean weddings are smaller going forwards, we may not see 250-300 guests at weddings like we have in the past. I think guests are going to be more wary of attending large events so this will have a knock-on effect. Ultimately people will still want to get married and there will be a way, it’s just about adapting. And as a supplier I intend to be as flexible as I can while protecting my business.

What is one positive impact the coronavirus has had on your business?

The virus and the time I’ve had off work has enabled me to think more clearly about the direction I want to take the business in. When you are doing events every weekend and there’s no downtime it’s sometimes easy to forget the bigger picture. I’ve started taking steps towards achieving my goals, like being more visible and consistent online.

“The virus and the time I’ve had off work has enabled me to think more clearly about the direction I want to take the business in.”

— Lisa, Cloud 9 Event Hire

Whats your top tip for remaining positive in challenging times?

Have a focus and an outlet – find something you love doing. I am a creative person so I’ve found learning new crafts helpful, and I recently made a dreamcatcher for my daughter’s bedroom, which she loves. I’d also recommend exercise and talking about your mental health.

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

My top tip would be to network, network, network! I am surrounded by people in this industry who have helped me along the way and who I can trust to be there for me. I see fellow businesses as friends rather than competitors and I think this is so important – I don’t think my business would be as successful as it is had I not taken this approach.

Bridal Wear

Bridal Reloved, Wedding Dress Supplier, UK


My Name is Sharyn Warner and I am the Owner of Bridal Reloved Maldon Ltd. We sell new, pre-loved and example Designer Wedding Dresses. We embrace the ethos of re-using, recycling and less waste within the Wedding Industry whilst offering fabulous designer dresses for less than half the original price! We are part of a Franchise with currently 17 stores nationwide.

How has the Coronavirus affected you as a person?

Although I didn’t realise it at first, I started to see that I was in a bit of shock at having to close my Boutique which I only took over 1st June last year (2019). Like everyone else I have had good days and not so good days. Days of manic motivation followed by days of wanting to do absolutely nothing! This has lessened as the weeks have passed but still seems to be present. There was just so much to take in both on a professional and personal level in the way of information and sorting through all of that to see what was actually relevant and necessary to my life and business. I love the way life has become much slower and simpler in some ways and find I am talking to my family so much more! (Virtually of course!)

How has the Coronavirus pandemic affected your business?

Although my shop is shut, and obviously not taking any money, I have continued to post most days on Social Media to keep my presence seen. We have an amazing support from our Head Office plus as a group of Franchisees. I now have an appointment Waiting List with Brides excited about coming to my shop when it is safe to do so.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

I have been offering ‘Virtual Appointments’ which have proved popular with Brides being sent personalised videos and photos of the dresses that they have liked and seen on the website. As above, keeping up with Social Media on all platforms.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

I think I will continue to offer the Virtual appointments - it has been lovely to chat to Brides and get to know them prior to their appointment.

“I think I will continue to offer the Virtual appointments - it has been lovely to chat to Brides and get to know them prior to their appointment.”

— Sharyn, Bridal Reloved

How do you think the pandemic will shape the future of the wedding industry?

I wonder whether Weddings will go back to being smaller, and possibly not so elaborate for a time. I think the pandemic has made a number of us realise that it is people that matter and anything else is a bonus.

What is one positive impact the coronavirus has had on your business?

I think Bridal Reloved has the advantage in that our dresses are ready to take away - no ordering involved. I have a wonderful seamstress who can alter and customise dresses.

Whats your top tip for remaining positive in challenging times?

To take each day as it comes and try to live in the moment. Everything is still changing on a daily basis almost - we also need to be flexible in our attitude and open to changes.

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

Don’t expect your business to expand and flourish overnight, be prepared to work hard and to pick yourself up if things don’t go quite how you hoped! Remain positive. (Not always easy to do!) I totally love my shop, my Brides and the Wedding Industry and that moment when your Bride finds ‘the one’ is so joyous! - I love travelling on that road with my Brides - and celebrating at the end of it!

Wedding Pearls, Mother of The Bride & Groom Outfits,UK


Wedding Pearls of Ombersley in Worcestershire is a designer occasion wear boutique specialising in outfits , dresses and trouser suits for mother of the bride & groom , wedding guest and ladies day at the races . We are a plus size specialist and stock around 600 outfits in sizes 8-38 along with an extensive selection of around 300 matching hats and fascinators .A complete one stop shop for your wedding outfit - There’s no need to go anywhere else !

How has the Coronavirus affected you as a person?

To be honest coronavirus has had a huge impact financially on our household . Like most wedding businesses , income has stopped overnight when the shop closed at what would have been peak season. March -June is when the majority of our mums purchase their wedding outfit for weddings later in the year . My husband’s seasonal business also had close so it has impacted us both .

How has the Coronavirus pandemic affected your business?

In the two weeks before lockdown I received my final stock deliveries for weddings through to October and at the moment all those lovely wedding outfits are sitting in the shop without a new home to go to . My orders for Autumn / Winter were placed in February however we’ve already had some suppliers say that they may struggle with production in time for July delivery . This will throw out the season and particularly the availability of outfits ( across the board with all mother of the bride shops )and our trade fair where we order for Spring/ Summer 2021 has also been postponed .

“In the two weeks before lockdown I received my final stock deliveries for weddings through to October and at the moment all those lovely wedding outfits are sitting in the shop without a new home to go to .”

— Wedding Pearls

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

Going forward we have reduced the number of available appointments to comply with social distancing and allow us time to clean in between customers .

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

When we reopen we will be holding a virtual “ Pre Appointment” where we will establish customers requirements in advance and send a selection of videos and photos for them to browse prior to visiting us .This will then help them select outfits they would like to try on and minimise the handling of the clothing .

This will remain in place after lockdown as it is likely to speed up the appointment process.

How do you think the pandemic will shape the future of the wedding industry?

I think the wedding Industry will take a very long time to recover this year in particular . The virus hit at peak time for everyone and with weddings being cancelled or reduced to just 5 people it has meant that nearly all wedding suppliers are struggling financially .

What is one positive impact the coronavirus has had on your business?

2021 is looking to be a very busy year for weddings as the bulk of weddings that were due to happen between the end of March and July have now been postponed until next year . All the weddings that were planned for 2021 are still taking place .

From our perspective we may struggle to get enough stock at the right time to meet demand - we order usually 6 months in advance for January delivery ,the timing of which may now be delayed due to trade shows being postponed .

On a positive note it’s given us time to look into other online income streams . Watch out for our launch soon !

Whats your top tip for remaining positive in challenging times?

My top tip for remaining positive is to remember that this is just temporary - if you can get through this you can get through anything !

There will still be weddings and couples will still want your products or services in fact next year they might even want a bigger celebration as they’ve had longer to save for things that might not have initially been in the budget . Take care of yourself and don’t run yourself into the ground .

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

As the wedding industry can be very seasonal for most suppliers make sure you keep enough of your income by to cover all your bills ( including your salary !) over the winter months .

If you are just starting out be aware it can take several years before you build up the business enough to earn what you might have earned from your old job so you might need to establish what level of income you can manage to live on during those early years .

Unique Suppliers

Wedding Nannies, Nanny, Scotland


I am Claire, I live and work in Scotland and I own wedding nannies, we provide childcare, nanny service on the day of your wedding. We also provide small creches, teepees and children’s favours. Providing a range of different packages to suite all.

How has the Coronavirus affected you as a person?

The coronavirus has affected me as a person due to the fact I am an extremely close to my family so not being able to see them is hard! Some days I really struggle with this. I just got a puppy before lockdown so that helps!

How has the Coronavirus pandemic affected your business?

My business has been affected as there is no work I can uptake due to the nature of the business. I am still taking new bookings and helping my couples move their dates but apart from that my business has been completely halted by corona!

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

I wouldn’t say I have made much difference at the moment, however I do think when weddings start back I will be encouraging the children to do a lot more had washing and using hand gel throughout the day. I have made changes to my contracts about COVID-19 which I will be keeping in place incase we have a second wave etc.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

I have been having more first meetings on zoom and I actually like this, it means I am not travelling miles for a couple who might not even book, I would quite like to keep this in place for as many as I can.

How do you think the pandemic will shape the future of the wedding industry?

II would like to hope the wedding industry will get back to “normal” but I do think it will take along time! I think everyone will always be more cautious but the wedding when they do start will be full celebrations.

What is one positive impact the coronavirus has had on your business?

If I am honest I don’t really know if there is one, It has though given me more time to stop and think and do the admin work that I just didn’t have time for before, to order the name resources and other tasks that find themselves on the back-burner.

Whats your top tip for remaining positive in challenging times?

That we all one day will get our lives back, weddings will start, money will come back in and we have our friends and family back. We need to remember that a rainbow comes after the storm!

“We need to remember that a rainbow comes after the storm!”

— Claire, Wedding Nannies

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

I would say to have a small rainy day fund, include something about coronavirus in your contracts, make sure you always are prepared for something like this happening, we never thought we would have to but now I think its something every business needs to sadly!

Costa Celebrant, Professional Celebrant, Spain


A big hello from me, Nikki, otherwise known as Costa Celebrant. I am a professional, independent Celebrant who works in South East England and southern Spain. Whether you are planning to get married, renewing your vows, celebrating a special anniversary or marking one of life’s milestones, I will work closely with you to handwrite and deliver a unique and beautiful ceremony to reflect your happiness, your love story and your relationship.

My approach is wholly inclusive, I was one of the founding members of the ‘LGBTQ Equality Weddings’ community and celebrate your unique story.

How has the Coronavirus affected you as a person?

I am a naturally social person who thrives on my network and found the lockdown very hard. I was thankful to be in the UK with my husband and two youngest sons and feel very sorry to my friends in Spain as their lockdown was so strict – especially for those living alone. I have been fortunate to keep busy with regular contact with my couples too.

How has the Coronavirus pandemic affected your business?

Unfortunately, for most of my 2020 couples, the Coronavirus has resulted in postponements. I am fortunate that I have only had 1 cancellation – a couple coming from Australia who had guests coming from all over the world. The rest I have been able to reschedule.

My daughter was due to be my first wedding of 2020 and a great honour to be Mother of the Bride and Celebrant. Her husband (they did ‘the legals’) is also an ICU Doctor on the front line. So when I say that I understand how my couples are feeling, I really do. It is gutting for them. I have tried to keep them positive and upbeat and support them gently offering guidance and a listening ear.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

I work very closely with the couple from the moment they book me and that relationship is vital for me to provide the personal touch my couples expect.

Our normally week long residential course has now been adapted, for lockdown, to a live online training course – Monday to Friday 0900 to 1730. It is real training by real celebrants – all of us have teaching/training experience as well as running our own successful Celebrant businesses.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

The course has had outstanding feedback with many students commenting what a wonderful experience it is and what an amazing use of lockdown. We have been blown away with their comments and have actually decided that we will continue to offer perhaps 3 courses a year alongside our regular residential course.

I am looking forward to keeping in regular contact with my couples in the months ahead and creating their bespoke ceremonies knowing that their new dates will provide the much needed opportunity for connection, family time and laughter.

How do you think the pandemic will shape the future of the wedding industry?

I think the virus will change our society and I am hoping that is for the better. The need for human connection has never been more in focus and, once we all get a chance to meet with loved ones again, I hope that remains sharply in focus. I know I can’t wait to hug my family again being the big hugger I am!

What is one positive impact the coronavirus has had on your business?

For me, the lockdown has had one positive side. I am a teacher by training so feel very fortunate that I have been able to teach a new generation of Celebrants as part of the www.instituteofprofessionalcelebrants.org team.

“I am a teacher by training so feel very fortunate that I have been able to teach a new generation of Celebrants ”

— Nikki, Costa Celebrant

Whats your top tip for remaining positive in challenging times?

My top tip for remaining positive during these challenging times is keeping busy and connected – in whatever way suits you. I feel very strongly that each and every one of us is dealing with the situation in their own personal way and that no one should judge other people’s choices whether that be in what way they choose to spend lockdown or if and when they choose to go out.

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

For anyone starting out as a Celebrant, my top tip would be to enjoy every single moment of being such an important of such a very special day.

Catering and Food Suppliers

Candy Floss Queen, Candy Floss Machines, UK


Hi, I'm Helen and I run Candy Floss Queen. We have two beautiful white Candy Floss machines called Queenie and Flossy. We serve unlimited Candy Floss at weddings and events all over Lincolnshire and into the surrounding counties. We don't serve traditional Pink Sugar though! We have a menu of 45 flavours of Candy Floss available in 8 different colours. Each couple choose the flavours and the colours that they would like and then we add White Vanilla as standard. Flavours include Pina Colada, Champagne, Bubblegum, Chocolate Orange and all kinds of fruity flavours such as Sherbet Lemon and Strawberries & Cream. We also offer a 6 tier Fudge Tower full of delicious Fudge and a Table Top Candy Cart.

How has the Coronavirus affected you as a person?

Working from home, homeschooling two children and suddenly having no business has been hard but we're safe and healthy and that's the most important thing.

How has the Coronavirus pandemic affected your business?

Candy Floss Queen has gone from having a full diary for 2020 to an empty one now. 2021 is going to be crazy busy with all the postponements plus the bookings already there.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

Due to postponed bookings we had lots of sweets. We bagged them up into 500g/1kg bags and started selling them in the village we live in. We have now expanded to deliver to the local town and surrounding villages and have nationwide delivery setup too. We have now ordered more sweets to offer different ranges such as Pick n Mix, Retro Selection, Vegan and Fudge. We are also working on some Candy Floss related items too. My husband has edited our website to allow us to sell.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

Yes, we will definitely be continuing with this and will probably be developing the sweets and fudge into other services too.

How do you think the pandemic will shape the future of the wedding industry?

I feel that lots of couples will get the legalities done as soon as possible with less guests and will postpone the big wedding celebrations to a later date possibly on their 1st Wedding Anniversary.

What is one positive impact the coronavirus has had on your business?

It has pushed us into diversifying which we had been considering but had never got round to doing.

Whats your top tip for remaining positive in challenging times?

Keeping to a routine is definitely important and not comparing yourself to other people. We're all in this together but everyone's circumstances are different.

“We’re all in this together but everyone’s circumstances are different.”

— Helen, Candy Floss Queen

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

Do your research! Think about how you want to run your business and what you want to be recognised for. It is no use copying how someone else does it if you don't understand why you are doing it. Also when you are working out what to charge then don't try and find out what others charge by pretending to want to hire them!If you have spent the time researching everything then you should be able to work out how you need to charge to cover your costs and make a living out of it too.

Business Coaching & Development

The Wedding Industry Supplier Network, Business & Social Media Development, Global


Hi i'm Roxy, Co-founder of The Wedding Industry Supplier Network. I also have a fabulous business partner Katie and together we help wedding business owners, grow and create more profitable businesses through friendly networking events, affordable training and our free online community of other like minded professionals.

How has the Coronavirus affected you as a person?

For me i think the main thing that the pandemic has affected is my mind set and when i say that i mean in a good way.I feel more relaxed and have learnt to take time out for me. Before this i was 100 miles an hour my main aim in life was work work and probably a bit more work! I'm not afraid to admit my work/life balance was way off. Covid-19 has forced me to completely slow down and enjoy valuable time with my husband and children. This is something I’m definitely going to continue to do as much as i can when we all get back to some sort of normality.

How has the Coronavirus pandemic affected your business?

As we are mainly a networking business the pandemic has meant that we have had to put a pause to all of our face to face meet-ups until it is safe to resume them. It was a decision we made very early on as the safety of our attendees, team and everyone involved is our top priority. Although this has meant face to face support has had to halt, our online community is thriving, in fact its never been busier. It's such a supportive, helpful place to be for anyone who is in the wedding and events industry.

How have you adapted your business in the face of the pandemic?/What adaptations have you made to your business in the face of the pandemic?

So firstly Zoom is now our best friend! I think lots of people can relate to that. Since the pandemic began our Zoom account has never seen so much action. We have used it for TWISN virtual networking events, work related meetings, team quizzes and my favourite thing to do is to change the virtual background so i can pretend i'm on a beach far away sipping a Strawberry Daiquiri. We also have a TWISN wedding business resource hub packed with lots of fabulous training. It's a great time to be working on our businesses as we may have a little more time on our hands. Since the pandemic began we have made sure all of our courses are as accessible as possible to everyone . We understand that lots of business in our industry have been hugely affected by Covid-19 so with that in mind all of our courses are of low value or completely free to enroll in.

Will any of the adaptations you have made due to the virus, remain when "normal" service resumes?

We used it a Iittle bit before but i think it's safe to say that Zoom is now a permanent fixture in the TWISN way of life! It's been an amazing way to stay connected to our team, community, business acquaintances & even our families when face to face meetings have not been possible. Moving forward we will also continue to offer a tonne of amazing value in our school of learning. There are things available in there like Marketing Ideas,Wedding Business Planner, Social Media Calendars, Email Scripts, How To's and so much more. Our most expensive course is only £30 and the majority of things are available for free.

“We used it a Iittle bit before but i think it’s safe to say that Zoom is now a permanent fixture in the TWISN way of life! ”

— Roxy, The Wedding Industry Supplier Network

How do you think the pandemic will shape the future of the wedding industry?

I think there has been lots of uncertainty in the wedding industry due to Covid-19 and most if not all businesses have felt the impact. I feel very confident in saying that normal service will resume but it may take a while to get there. Lots of couples have rearranged their weddings until 2021/22 so this is going to be a very busy time for suppliers & businesses. I think the wedding season as we know it will be unlike anything previously seen and will probably extend later into the year. Money may also be a little tighter for couples getting married in the next few years so i think business should bear that in mind when it comes to their pricing and packages.

What is one positive impact the coronavirus has had on your business?

The biggest positive impact Covid-19 has had on our business is the sense of community. The wedding and events industry was hit hard and our community was and still is a place businesses can access help, support and advice around anything they need. One of our core values is providing support when it's needed and I feel lots of people had a place to turn when they felt a lot of uncertainty and worry.

Whats your top tip for remaining positive in challenging times?

My top tip on how to remain positive is to take it one day at a time. It's a very challenging time for everyone at the moment and we need to remember to be kind to ourselves and each other. I do notice my anxiety levels creeping up so when i feel like that i listen to my body and take some time out to go for a walk or do some exercise. I have also learnt to keep away from the news & don't endlessly scroll on social media. I keep up to date with what i need to but i do find it fills me with negativity so i have a rule of one news binge a day and try to only go on social media in the evening.

Knowing everything you know now, what would your top tip be for anyone setting out in the same industry as you?

Knowing everything i know now i would say to anyone starting out....GO FOR IT. Running your own business is not easy at times but if you have a passion and you want to succeed you will. Market research is a must and you need to make sure your business has a place in the market but you also need to have a fire in your belly to make it happen.

You don't have to know it all to be successful but you do have to be willing to learn.

As you can see, the pandemic has had a huge affect on all suppliers from postponements to no customers. However the one thing that has shone through is everyones ability to adapt, and that more than anything we can’t wait to get back to working with our Brides and Grooms - This job isn’t just a job, but a passion, and every supplier listed knows how important the role they play in the biggest day of your life is.

We can’t wait to be part of your love story again!"

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©2020 by The Wedding Help - Images;  By Joanne Jacobs Photography, Martyn Hand Photography and Barnaby Aldrick Photography